Chapter One Introduction
1.1 Context of the problem
1.2 Significance of the present study
1.3 Objectives of the present study
1.4 Definition of identity in the study
1.4.1 Gender identity
1.4.2 Consumer identity
1.4.3 Identity in the study
1.5 Outline
Chapter Two Literature Review
2.1 Introduction
2.2 Studies under the framework of "gender difference"
2.2.1 Early studies
2.2.2 The "deficit" approach
2.2.3 The "dominance" approach
2.2.4 The "cultural-difference" approach to gender and language
2.2.5 Summary
2.3 Studies under the framework of "gender diversity"
2.3.1 Studies of gender as performative
2.3.2 Studies of gendered linguistic performances in different local context: Gender positioned in a continually shifting range
2.3.3 Studies of gender in a community of practice: Gender as the membership in the community
2.3.4 Summary
2.4 Feminist studies of women''s magazines
2.4.1 Early studies
2.4.2 Studies under the Althusserian framework
2.4.3 Studies under the Gramscian framework
2.4.4 Studies under the postmodernist framework
2.4.5 Summary
2.5 Summary
Chapter Three Theoretical Framework and Analytical Tools
3.1 Introduction
3.2 Theoretical framework for gender identity analysis
3.2.1 Feminist stylistics and a feminist model of text
3.2.2 The framework of SFL
3.2.3 The systemic functional model for gender identity analysis
3.3 Analytical tools for gender identity analysis
3.3.1 Analysis of representation of social actions
3.3.2 Analysis of representation of social actors
Chapter Four Research Methodology
4.1 Introduction
4.2 Research questions
4.3 Data collection procedures
4.3.1 The reason to choose women''s magazine as the data
4.3.2 Data collection
4.4 Data analytical procedures
4.4.1 UAM
4.4.2 Coding procedure. A sample
4.4.3 Concapp
4.4.4 Urban dictionary
Chapter Five Representation of Social Actions
5.1 Introduction
5.2 Overview of the actors and the processes in Interview
5.2.1 The processes associated with the stars
5.2.2 The processes associated with other actors
5.3 Overview of the actors and the processes in Cross-sex relationship
5.3.1 The processes associated with the female
5.3.2 The processes associated with the male
5.3.3 The processes associated with the experts
5.3.4 The processes associated with Cosmo
5.3.5 Summary
5.4 Overview of the actors and the processes in Fashion
5.4.1 The processes associated with the female
5.4.2 The processes associated with the male
5.4.3 The processes associated with Cosmo
5.4.4 The processes associated with the experts
5.4.5 Summary
5.5 Overview of the actors and the processes in Contents
5.5.1 The processes associated with the female
5.5.2 The processes associated with the male
5.5.3 The processes associated with Cosmo
5.5.4 The processes associated with the experts
5.5.5 Summary
5.6 Discussion
Chapter Six Representation of Social Actors
6.1 US-group vs. THEM-group
6.2 US-group
6.2.1 "We" in different sections
6.2.2 Overview of "You"
6.3 THEM-group
6.3.1 "She" vs. "He"
6.3.2 Nomination
6.4 Metaphorical representations
6.4.1 Women as tamed young animals
6.4.2 Women as wild animals
6.4.3 Women as queen and goddess
6.5 Discussion
Chapter Seven Conclusion
7.1 Introduction
7.2 Major findings of the study
7.3 Theoretical contributions of the study
7.4 Methodological contribution of the study
7.5 Theoretical implications of the study
7.6 Limitations of the study
7.7 Suggestions for future studies
Appendix
References
Acknowledgements
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