In 2008, Howard
Schultz, the president and chairman of Starbucks, made the
unprecedented decision to return as the CEO eight years after he
stepped down from daily oversight of the company and became
chairman. Concerned that Starbucks had lost its way, Schultz was
determined to help it return to its core values and restore not
only its financial health, but also its soul. In Onward, he shares
the remarkable story of his return and the company''s ongoing
transformation under his leadership, revealing how, during one of
the most tumultuous economic times in history, Starbucks again
achieved profitability and sustainability without sacrificing
humanity. Offering readers a snapshot of a moment in history that
left no company unscathed, the book zooms in to show, in riveting
detail, how one company struggled and recreated itself in the midst
of it all. The fast paced narrative is driven by day-to-day tension
as conflicts arise and lets readers into Schultz''s psyche as he
comes to terms with his limitations and evolving leadership style.
Onward is a compelling, candid narrative documenting the maturing
of a brand as well as a businessman. Onward represents Schultz''s
central leadership philosophy: It''s not just about winning, but the
right way to win. Ultimately, he gives readers what he strives to
deliver every day- a sense of hope that, no matter how tough times
get, the future can be just as or more successful than the past,
whatever one defines success to be.'' "Through the lens of his
personal leadership journey, with all of its dizzying ups and
agonizing downs, Howard Schultz has written, with aching honesty
and passion, the single most important book on leadership and
change for our time and for every generation of leaders. This book
is not just recommended reading, it''s required." Warren Bennis,
Distinguished Professor of Business, University of Southern
California, and author of the recently published Still Surprised: A
Memoir of a Life in Leadership "[This] sequel to the founding of
Starbucks is grittier, more gripping, and dramatic, and [Schultz''s]
voice is winning and authentic. This is a must-read for anyone
interested in leadership, management, or the quest to connect a
brand with the consumer." Publishers Weekly
關於作者：
Howard Schultz
is chairman, president, and chief executive officer of Starbucks
Coffee Company. Howard moved to Seattle from his native New York
and joined the company in 1982 as director of operations and
marketing when Starbucks had only four stores. He has been
recognized extensively for his passion, leadership, and efforts to
strengthen communities, with honors including the Horatio Alger
Award for those who have overcome adversity to achieve success; the
Rev. Theodore M. Hesburgh Award for Business Ethics given by Notre
Dame University''s Mendoza College of Business; the Botwinick Prize
in Business Ethics from Columbia Business School; and the first
ever John Wooden Global Leadership Award from UCLA Anderson School
of Management. He has also been included in Time magazine''s "Time
100," a list of the most influential people in the world. Howard
and his wife, Sheri, live in Seattle and have two children. The
Starbucks Foundation and the CUP Fund All of Howard Schultz''s
proceeds from the sale of this book will be donated to the
Starbucks Foundation, founded in 1997 to support the company''s
commitment to community; and the CUP Fund, founded by partners
employees to provide financial relief to partners facing
emergency situations that have unexpectedly impacted their life.
Joanne Gordon is a former Forbes writer who has spent more than a
decade profiling companies and business leaders for numerous
publications. She has written five previous books.
目錄：
Introduction. Part One: Love.
1 A Beverage of Truth.
2 A Love Story.
3 Surfacing.
4 Nothing is Confidential.
5 Magic.
6 Loyalty.
7 Believe. Part Two: Confidence.
8 A Reservoir of Trust.
9 A New Way to See.
10 Playing to Win.
11 Elevating the Core.
12 Get in the Mud.
13 A Reason to Exist.
14 Benevolence.
15 Beyond the Status Quo.
16 Bold Moves. Part Three: Pain.
17 Whirlwind.
18 A Lethal Combination.
19 Reverence.
20 No Silver Bullets.
21 I Know this to be True. Part Four: Hope.
22 Truth in Crisis.
23 A Galvanizing Moment.
24 Nimble.
25 Plan B.
26 Stay the Course. Part Five: Courage.
27 Innovate.
28 Conviction.
29 Connecting Dots. 30 Balance.
31 Conscience.
32 Winning.
33 Ni Hao. Tribute. Acknowledgments. Photo credits. Index.
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