INTRODUCTION 6
MANAGEMENT IN CONTEXT
1 Perspectives on management 8
A What is managing?
B Mintzberg
C Management practice
2 Organization structures 10
A Organizational structures
B An example of a divisional structure
3 Some management gurus 12
A Henri Fayol 18411925
B Frederick Winslow Taylor 18561915
C Peter Drucker 19092005
4 Management in different sectors 14
A Private
B Public
C Not for profit
5 Resources managers use 16
A Data and information
B Time
C Money
INNOVATION
6 Innovation and creativity 18
A Sources of innovation
B Trevor Baylis： a case study on the value of market research in the innovation process 1
7 Screening ideas 20
A Criteria for screening ideas
B Trevor Baylis： a case study on the value
of market research in the innovation
process 2
8 Feasibility studies 22
A The new product development process
B Is there a need for a product or service?
9 New product development in practice 24
A Diffusion of innovation and customer adoption of new products
B The Maclaren Baby Buggy
C Some disasters
10 Intellectual property 26
A Patents
B Software piracy
C Creative Commons
MARKETING
11 Marketing principles 28
A Needs and wants
B Development of marketing techniques
12 Marketing planning 30
A The benefits of marketing planning
B SWOT analysis Caff Italia, a UK coffee retail outlet
13 The marketing mix 32
A The four Ps the seven Ps of the marketing mix
B Product life cycle
14 Market research 34
A STEEP analysis
B Market research methods
15 Using the Internet for marketing 36
A Market research online
B The Long Tail and Freemium
16 Doing business online 38
A The four Ps online
B Viral marketing in action
C Doing business online
OPERATIONS
17 Processes 40
A Managing operations overview
B Porters value chain
C Contingency planning and risk
18 Suppliers 42
A Supply chains
B Purchasing
C Outsourcing
19 Managing quality 44
A Quality
B ISO 9001：2008
C EFQM
20 Customer care 46
A Customer relationship management CRM
B Customer journey mapping
21 Operations online 48
A Just-in-time and online inventory management
B Online tendering
PEOPLE AND HUMAN RESOURCES
22 Recruitment and selection 50
A The recruitment and selection process
B Recruitment of temporary staff
C Employment legislation and equal opportunities
23 Motivation and job design 52
A Herzberg
B Hackman and Oldhams job characteristics model
24 Performance appraisal, feedback, training and development 54
A 360-degree feedback
B Training options
25 Teams 56
A Tuckman
B Belbin
C Emotional intelligence
26 Managing knowledge and learning in organizations 58
A Learning organizations
B Knowledge management
27 Leadership 60
A Transactional and transformational leaders
B Is there a difference between leadership and management?
28 Managing across cultures 62
A Hofstede
B Cross-cultural competence
C Cross-cultural differences
FINANCE
29 Financial accounting and management accounting 64
A Financial accounting
B Management accounting
30 Business valuation and interpretation of accounts 66
A How much is a business worth?
A case study in valuation of assets
B A shareholders perspective
31 Banking and financial services 68
A Zopa and the banks
B Applying for a bank loan
C Cash management services and payment products
32 Raising finance equity and debt 70
A Venture capital and private equity
B A good business plan
C Debt or equity financing Microsoft and Manchester United
33 Mergers and acquisitions 72
A Value creation and synergy
B Implementing M&As and post-merger integration
34 Corporate governance 74
A Company ownership and the principalagency problem
B Executive compensation
C The board of directors
35 Risk management 76
A Risk management and financial planning
B Risk management and investment
36 Managing in difficult times 78
A A year that changed the world
B Capital markets and the credit crunch
STRATEGY AND CHANGE
37 Strategic options 80
A Porter competitive forces
B Ansoff product development versus market development
C Case study： the world watch industry
38 Analysis 82
A Gaining competitive advantage through corporate strategy
B Mission, tactics and operational planning
C Scenario planning
39 Managing change 84
A Planning for change with force field analysis
B Overcoming resistance to change
40 Action planning 86
A Implementing strategy management by objectives
B SMART objectives
C Resource allocation
Appendix： US English terms 88
Answer Key 90
Index 112
Acknowledgements 120
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