Contents
Chapter One Basic Knowledge of Business Letter Writing 1
Section One Introduction of Business Letter Writing 1
Section Two Layout of a Business Letter 2
Section Three Structure of Business Letter 7
Section Four Addressing Envelopes 14
Section Five Good Writing Principles 16
Section Six Some Rules of Good Writing 20
Section Seven Useful Words & Expressions 22
Section Eight Useful Sentences 23
Section Nine Exercises 25
Chapter Two Establishing Business Relations 29
Section One Introduction 29
Section Two Specimen Letters 30
Section Three Useful Words & Expressions 43
Section Four Useful Sentences 44
Section Five Exercises 49
Chapter Three Enquiries 52
Section One Introduction 52
Section Two Specimen Letters 53
Section Three Useful Words & Expressions 60
Section Four Useful Sentences 62
Section Five Exercises 66
Chapter Four Offers and Quotations 70
Section One Introduction 70
Section Two Specimen Letters 71
Section Three Useful Words & Expressions 79
Section Four Useful Sentences 80
Section Five Exercises 84
Chapter Five Counter-offers 87
Section One Introduction 87
Section Two Specimen Letters 87
Section Three Useful Words & Expressions 95
Section Four Useful Sentences 96
Section Five Exercises 100
Chapter Six Conclusion of Business 105
Section One Introduction 105
Section Two Specimen Letters 106
Section Three Useful Words & Expressions 112
Section Four Useful Sentences 114
Section Five Exercises 118
Chapter Seven Terms of Payment 122
Section One Introduction 122
Section Two Specimen Letters 124
Section Three Useful Words & Expressions 131
Section Four Useful Sentences 135
Section Five Exercises 139
Chapter Eight Establishment of L/C and Amendment 144
Section One Introduction 144
Section Two Specimen Letters 146
Section Three Useful Words & Expressions 151
Section Four Useful Sentences 167
Section Five Exercises 172
Chapter Nine Packing 182
Section One Introduction 182
Section Two Specimen Letters 183
Section Three Useful Words & Expressions 190
Section Four Useful Sentences 193
Section Five Exercises 197
Chapter Ten Shipping Marks and Shipment 201
Section One Introduction 201
Section Two Specimen Letters 203
Section Three Useful Words & Expressions 211
Section Four Useful Sentences 214
Section Five Exercises 218
Chapter Eleven Insurance 223
Section One Introduction 223
Section Two Specimen Letters 223
Section Three Useful Words & Expressions 229
Section Four Useful Sentences 231
Section Five Exercises 234
Chapter Twelve Complaints and Claims 239
Section One Introduction 239
Section Two Specimen Letters 239
Section Three Useful Words & Expressions 246
Section Four Useful Sentences 247
Section Five Exercises 252
Chapter Thirteen Agency 255
Section One Introduction 255
Section Two Specimen Letters 255
Section Three Useful Words & Expressions 261
Section Four Useful Sentences 263
Section Five Exercises 267
Chapter Fourteen Trade Forms 271
Section One Introduction 271
Section Two Specimen Letters 271
Section Three Useful Words & Expressions 279
Section Four Useful Sentences 282
Section Five Exercises 285
Chapter Fifteen Job-Application Writing in English 290
Section One Introduction 290
Section Two Cover Letter 297
Section Three Specimen Letters of Application Letter 298
Section Four Useful Words & Expressions 301
Section Five Useful Sentences 303
Section Six Exercises 307
Chapter Sixteen International Business Contracts 310
Section One Basic Concept of Contracts 310
Section Two Main Features of International Business Contracts 311
Section Three Categories of International Business Contracts 312
Section Four Language Features in the Contracts 313
Section Five Sample Contracts 315
Section Six Useful Words & Expressions 320
Section Seven Useful Sentences 323
Section Eight Exercises 327
Chapter Seventeen Telex， Fax and E-mail 334
Section One Telex 334
Section Two Business Fax 336
Section Three E-mail 339
Section Four Useful Words & Expressions 340
Section Five Useful Sentences 342
Section Six Exercises 344
Chapter Eighteen Other Letter Writing 247
Section One Invitation 247
Section Two Introduction 251
Section Three Letters of Appointment 252
Section Four Letters of Thanks 253
Section Five Letters of Congratulations 254
Section Six Letters of Reservation 255
Section Seven Notice and Announcement 255
Section Eight Interoffice Menos 256
Section Nine Business Reports 257
Section Ten Agenda and Resolutions 259
Section Eleven Letter of Notes 259
Section Twelve Exercises 260
参考文献 362
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