Chapter 1 Introduction to the Course
1.1 Textbook at a Glance
1.2 Structure of Each Chapter
1.3 Level of the Textbook
1.4 Course Structure
1.5 Teaching and Learning Strategies
1.6 Assessment Details
1.7 Teaching Plan
Chapter 2 Tour Guiding: Its Origin,Growth and Future
2.1 Beginning of the Story
2.2 Development of the Story
2.3 Breakthrough of the Story
2.4 Continuance of the Story
2.5 Prospects of the Story
Chapter 3 Practical Insights into Tourist Guide
3.1 Career Definition
3.2 Classification of Tourist Guides
3.3 Roles of Tourist Guide
Chapter 4 Qualification and Training
4.1 Qualification
4.2 Certification
4.3 Licensing
4.4 Training
Chapter 5 Legal and Ethical Issues in Tour Guiding
5.1 Legal Requirement
5.2 Code of Practice
5.3 Ethical Obligations
Chapter 6 Job Description of Guiding Group
6.1 Tour Manager
6.2 Tour Operator
6.3 Tour Leader
6.4 Tour Escort
6.5 Local Tour Guide
6.6 On-Site Guide
Chapter 7 Essential Steps for Guiding
7.1 Pre-Tour Arrangement
7.2 Meeting the Group
7.3 Checking-in the Hotel
7.4 Conducting the Tour
……
Chapter 8 Presentation Techniques
Chapter 9 Communication Techniques
Chapter 10 Group Management
Appendix
参考文献
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