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| 內容簡介: |
《工业和信息化高职高专“十二五”规划教材:实用商务英语综合教程(高级)》是套书的高级教材,本教材编写了8个单元,以“项目引领、任务驱动”的形式编写,每一个单元为一个项目,围绕一个话题,内容涉及商务广告、商务合作、商务沟通、商务谈判、跨文化交际、国际金融、世贸组织及全球化等,每个单元包括背景介绍、热身讨论、听说训练、阅读强化、语法复习、案例分析和实用写作7个模块,并在各模块中以任务的形式插入各种练习,全面培养学生听、说、读、写、译的能力。
《工业和信息化高职高专“十二五”规划教材:实用商务英语综合教程(高级)》可以作为高职高专商务英语专业、国际贸易专业、国际商务专业的专业英语教材使用,也适合作为高职高专财经类院校英语课程的公共教材。
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| 目錄:
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Unit 1 Business Advertising
Listening Speaking
Advertising New Products
Reading
Intensive Reading: How Marketers Target Kids
Fast Reading: The History of Advertising
Grammar Usage
Nominal Clause 名词性从句 16
Practical Writing
Letters of Introduction 介绍信
Unit 2 Business Cooperation
Listening Speaking
Global Business Cooperation
Reading
Intensive Reading: Competition versus Cooperation
Fast Reading: Pan-Beibu Gulf Economic Co-operation Makes Common
Prosperity
Grammar Usage
Direct Speech and Indirect Speech 直接引语和间接引语
Practical Writing
Letters of Inquiry 咨询信
Unit 3 Business Communication
Listening Speaking
Communication Skills
Reading
Intensive Reading: Why Good Communication Is Important to
Business
Fast Reading: Building Business Communication Bridges
Grammar Usage
Attributive Clause 定语从句
Practical Writing
Letters of Apology 道歉信
Unit 4 Business Negotiation
Listening Speaking
Negotiating Salaries Prices
Reading
Intensive Reading: How to Succeed in a Business Negotiation
Fast Reading: Some Tips in Bargaining
Grammar Usage
Adverbial Clause 状语从句
Practical Writing
Letters of Thanks 感谢信
Unit 5 Intercultural Communication
Listening Speaking
Entertaining a Foreign Client
Reading
Intensive Reading: Stumbling Blocks in Intercultural
Communication
Fast Reading: Improving Intercultural Communication
Grammar Usage
Subjunctive Mood 虚拟语气
Practical Writing 104
Congratulation Letters 祝贺信
Unit 6 International Finance
Listening Speaking
Exchanging International Financial Organizations
Reading
Intensive Reading: Some Basic Concepts about International
Finance
Fast Reading: International Monetary Relations
Grammar Usage
Subject-Verb Concord 主谓一致
Practical Writing
Letters of Resignation 辞职信
Unit 7 World Trade Organization
Listening Speaking
Impacts of WTO Entry
Reading
Intensive Reading: Principles of the WTO''s Trading System
Fast Reading: Shanghai''s WTO Affairs Consultation Center
Grammar Usage
Stress Sentence Pattern 强调句型
Practical Writing
Manuals and Instructions 说明书
Unit 8 Globalization
Listening Speaking
Impacts of Globalization
Reading
Intensive Reading: Is Globalization on the Retreat in 2011
Fast Reading: Land of the Rising Sushi
Grammar Usage
Inversion 倒装句
Practical Writing
Business Report 商务报告
Vocabulary
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