Preface
Chapter 1:Thinking Globally
Chapter 2:Becoming Aware
Chapter 3:Making Generalizations
Chapter 4:Using Codes to Communicate
Chapter 5:Starting to Talk
Chapter 6:Building Relationships
Chapter 7:Perceiving Culturally
Chapter 8:Moving to the Rhythms of Culture
Chapter 9:Building Culture into the Landscape
Chapter 10: Thinking Culturally
Chapter 11: Comparing Cultural Values
Chapter 12: Taking Cultural Values to Work
Chapter 13: Working in Groups
Chapter 14: Managing in Organizations
Chapter 15: Persuading across Cultures
Chapter 16: Adapting to a New Culture
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High contact and low contact cultures
Hall shows how people from different cultures combine
information from several senses to orient themselves in space and
then classifies some cultures as high contact and others as low
contact. In high contact cultures what people sense when they are
close to a person or object is most important. The information from
touch, from the skin generally and from muscles as well as what
people see using the inner part of the eye the part you use to
thread a needle is used a lot. In high contact cultures people
want to get close enough to one another and to objects to sense
them in these ways. In a low contact cultures the middle third of
the eye plays a greater role, because to see someone’s whole face
without distortion, we must stand a certain distance away. At that
distance we do not sense the other person’s body heat or subtle
smell but we can see a frown or a smile. This far away we probably
cannot see the widening of the pupil of the other person’s
eyes.
These ideas may be new to you. For most of us the cultural
aspects of sensory perception are part of subjective culture. It
comes from that part of the cultural iceberg that is hidden below
the sea of out awareness. People going from a familiar to an
unfamiliar culture are not aware of the reasons, but they often
have strong emotional reactions to these differences. When a person
from a high contact culture goes to a low contact culture, he or
she is likely to feel that people are cold, lack human warmth, and
are indifferent and pay no attention to them. The person is
reacting to differences in the way people in the new culture use
their senses.
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