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新書推薦： 《 索恩丛书·伊斯兰帝国：十五座城市定义一种文明 》 售價：NT$ 658.0 《 现代日本简史 近现代日本发展之路的通俗历史读本 解析日本百年来的兴盛与阵痛 》 售價：NT$ 449.0 《 墨菲定律受益一生的黄金法则和人生定律心理学基础入门 》 售價：NT$ 250.0 《 企业国家：一部日本经济史 》 售價：NT$ 653.0 《 汉简《苍颉篇》研究 》 售價：NT$ 653.0 《 抑郁症（精装全彩版）牛津科普系列：拨开抑郁症的迷雾，探索情绪背后的深层真相 》 售價：NT$ 449.0 《 天才的盛会：文艺复兴艺术三百年 》 售價：NT$ 500.0 《 裘锡圭学术文集（全六卷） 》 售價：NT$ 4998.0

內容簡介： Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on: ? Enhancing brand awareness ? Creating graphic designs that keep customers engaged and not confused ? Writing web-savvy content ? Capitalizing on user feedback ? Making the most of search engine optimization ? Using blogs and social networking sites to increase traffic and get the word out 關於作者： Lori Culwell has served as a content strategist and usability specialist for US WebCKS. She is a consultant for Johnson Johnson, where she helped create discovernursing.com, the #1 nursing website in the nation and for which she received the Big Apple Award for Excellence in Corporate Communications. She was also a member of the team that was awarded the Ron Brown Award for Corporate Leadership Award from the White House. 目錄： Introduction How to Make Your Website Compete with the Big Boys PART 1: The Big Picture 1 What Makes a Good Webs#e? 2 Define YourAudience 3 Make Your Keyword List PART 2: Research and Discovery 4 Borrow from the Best 5 Find Your Stats 6 Gather Up Your Feedback and Do Some Tests 7 Triage PART 3: ReDesign and ReDevelopment 8 Nail Your Site''s Structure ……

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