We live in an exciting and rapidly changing time—every day it
seems new inventions and innovations that change our way of life
arrive on the scene. But while our day-to-day lives have become
easier, the larger picture is now more complicated. Businesses are
also faced with this quandary. Change is occurring in the economic
sphere as quickly and often as it is in our individual lives, and
the new global economy is presenting even more challenges to
companies that must operate in an often unfamiliar worldwide arena.
As a result, the modern business world is in dire need of a
complete overhaul if companies are to adapt to an environment that
is far different from the one in which they initially achieved
success.
Enter Reinhard Mohn, the innovative entrepreneur who built
Bertelsmann into a global powerhouse. Drawing on his more than
fifty years of experience in the private sector, Mohn explains how
entrepreneurial leaders have a unique ability to lead businesses
into the future by adapting to new socioeconomic realities. He
shows how private businesses have become increasingly connected to
both politics and the public sector, making the need for constant
change necessary to the survival and success of all companies.
Furthermore, Mohn demonstrates why, in order to thrive in the
future, businesses—as well as governmental and social
organizations—must abandon the obsolete practices they have long
relied on, creating instead new ways of doing business to adapt to
our ever more mutable world.
With a career’s worth of knowledge gained by guiding Bertelsmann to
become one of the foremost media companies in the world, Mohn
offers invaluable insights in An Age of New Possibilities,
making this an essential read for anyone with a taste for the
incredible challenge of doing business in the twenty-first
century.
關於作者：
REINHARD MOHN has served as chairman of the executive board and
the supervisory board of Bertelsmann, one of the largest media
companies in the world. Mohn also founded the Bertelsmann
Foundation, which is one of the biggest and most renowned think
tanks in Europe. Currently, he is Chairman Emeritus of the
Bertelsmann Supervisory Board.
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