We all want to get our message heard. And in Bang!,
marketing gurus Linda Kaplan Thaler and Robin Koval tell us how.
They and their talented colleagues are the brains behind a host of
memorable and highly successful ads, from the enormously successful
AFLAC duck to the irresistibly sentimental “Kodak Moment” to Herbal
Essences’ outrageous “Totally Organic Experience.” In Bang!,
Kaplan Thaler and Koval offer proven strategies for creating a
loud, clear, attention-grabbing message about and product or
service.
Full of entertaining anecdotes and inspiring accounts of campaigns
that have propelled revenues and dramatically increased market
share, Bang! shows managers how to create a marketing
campaign that cuts through the message clutter and creates a
genuine marketing explosion.
關於作者:
Linda Kaplan Thaler is the CEO and Chief
Creative Officer and Robin Koval is General Manager of the
Kaplan Thaler Group, ranked as the fastest growing advertising
agency in the U.S. by leading industry and business publications.
They are responsible for some of the biggest bangs in the marketing
world skyrocketing sales, infiltrating pop culture and creating
brand icons such as the AFLAC Duck.
From the Hardcover edition.