Unit One Book Industry： Tradition and Development
第一单元 出版业：传统与发展
Text A Publishing Industry： Basics
Ⅰ.What Is Publishing： A Definition
Ⅱ.Business Cases
Ⅲ.Learning Professional Terms
Ⅳ.Introduction to Publishing
Ⅴ.Making Money out of Publishing
Ⅵ.A Look at HarperCollins''Global Publishing Strategy
Text B How Traditional Publishing Works
Topics for Further Study
Unit Two Publishers： Present and Future
第二单元 出版社：现状与未来
Text A Information 2014／2015
Ⅰ.Global Trends in Publishing 2014
Ⅱ.The World''s Largest Book Publishers
Ⅲ.Global Publishing ProductⅣity Is Up，But Growth Is Down
Text B The Present and the Future
Ⅰ.What Is the Future of Publishing？
Ⅱ.Exploring the Potential of Book Publishing in Digital Formats
Ⅲ.Self Publishing
Topics for Further Study
Unit Three Publishing in the Digital Era
第三单元 数字化时代的出版
Text A What Is Digital Publishing？
Text B The Future of Digital Publishing： An Optimist''s view
Text C Report and Analysis
Ⅰ.Global Digital Education Publishing Market 20152019
Ⅱ.Electronic Publishing Market Research Reports Industry Analysis
Ⅲ.Print to Digital，Digital First，Simultaneous Publishing—What''s
Your Strategy？
Text D About the Laws
Ⅰ.Apple Loses Appeal，E—book Decision Is Affirmed
Ⅱ.Authors United and ABA Want to Bring Down Amazon，But Do They Have a Case？
Topics for Further StudyUnit FourBook Editorship
第四单元 图书编辑
Text A Positions of Editors
Text B A Job Offer
Text C Editors''Necessary Knowledge in Publishing Context
Ⅰ.The Process of Publishing
Ⅱ.Publishing as a Business
Ⅲ.Industry Sub—divisions
Ⅳ.Recent Developments
Ⅴ.Legal Issues
Ⅵ.Privishing
Text D A Free—lance Editor
Topics for Further Study
Unit Five Production of Books
第五单元 图书制作
Text Production of Books： Producing and Getting Listed
Topics for Further Study
Unit Six Book Marketing
第六单元 图书营销
Text A German Books Promotion： For International Distribution
Text B The United States： A Framework of Market Analysis
Text C Digital Marketing： The 5 People You Need in Your Digital Marketing Dream Team
Topics for Further Study
Unit Seven Copyrights and Law
第七单元 版权与版权法
Text A Copyrights
Ⅰ.Justification
Ⅱ.History
Ⅲ.Scope
Ⅳ.Obtaining and Enforcing Copyright
Ⅴ.Exclusive Rights
Ⅵ.Limitations and Exceptions to Copyright
Ⅶ.Transfer and Licensing，and Assignment
Ⅷ.Duration
Ⅸ.Copyright Infringement
Ⅹ.Treaties and International Agreements
Text B UnⅣersal Copyright Convention as Revised at Paris on 24 July 1971（Excerpt）
Topics for Further Study
Unit Eight Book Contracts
第八单元 出版合同
Text A Book Contracts
Text B Book Contracts and Subsidiary Rights
Text C Sample Publishing Contract
Text D Oxford University Press Publishing Agreement
Text E Book Publishing Contracts： Checklist of Deal Terms
Topics for Further Study
Unit Nine Copyright Exchange and Literary Agency
第九单元 版权贸易与版权代理
Text A Basics of Copyright Exchange
Text B British： The Publishers Association Trade Mission to China
Text C What an Agent Does： The Scope on Day—to—day Agent Responsibilities
Text D Feasibility Study into Digital Copyright Exchange Launched
Topics for Further Study
Unit Ten International Book Fairs
第十单元 国际书展
Text A International Book Publishing Trade Shows and Conferences
Text B The Book Fairs
Ⅰ.The Frankfurt Book Fair
Ⅱ.Get London Reading： The London Book Fair
Ⅲ.bea
Ⅳ.Bologna 2015： Early Impressions from a Busy，Sunny Fair
Topics for Further Study
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