Unit 1 Advertisement
Reading Ⅰ Advertising
Reading Ⅱ The Mixed Blessing of Advertising Technology
Extended Activities
Function and Structure：Peuasion
Practical Reading：Language of Advertising
Basic Writing：Sentence WritingI
Additional Vocabulary
Business World
Humor Time
Uint 2 Business Communication
Reading Ⅰ How to Write Magnetic Sales Lette
Reading Ⅱ Using Audience Analysis to Adapt Your Message
Extended Activities
Function and Structure：Expressio at the Post Office
PracticaI Reading：Leaflet：Swift Service
Basic Writing：Sentence WritingII
Additional Vocabulary
Business World
Humor Time
Unit 3 Organizational Cuitoure
Reading Ⅰ The Organizational Culture and the Discoue Commun ity
Reading Ⅱ Honda of America
Extended Activities
Function and Structure：Expressing Curiosity Asking for
Information
Practical Reading：A Case Study
Basic Writing：Topic Sentence
Additional Vocabulary
Business World
Humor Time
Unit 4 Family
Reading Ⅰ Magic of a Full Moon
Reading Ⅱ The "New Father"——No Real Role Reveal
Extended Activities
Function and Structure：Explanation
Practical Reading：Advertisements for Properties
Basic Writing：Unity and Coherence
Additional Vocabulary
Business World
Humor Time
Unit 5 Sightseeing
Reading Ⅰ Big Fun
Reading Ⅱ Follow Summer Waterfalls
Extended Activities
Function and Structure：Expressio for Sightseeing
Practical Reading：Itinerary
Basic Writing：Paragraph Development
Additional Vocabulary
Business World
Humor Time
Unit 6 Public Relatio
Reading Ⅰ Public Relatio
Reading Ⅱ A General Introduction to Public Relatio
Extended Activities
Function and Structure：Expressio at a Hotel
Practical Reading：Hotel Brochures
Basic Writing：Telephone Messages
Additional Vocabulary
Business World
Humor Time
Unit 7 Modern Offive
Reading Ⅰ The Modern Office
ReadingⅡ Rule Number One：Clear That Desk
Extended Activities
Function and Structure：Receiving Guests
Practical Reading：the Communicative Processes
Basic Writing：Notes
Additional Vocabulary
Business World
Humor-rime
Unit 8 Production
Reading Ⅰ New Process Desig
Reading Ⅱ The Two Basic Methods of Production
Extended Activities
Function and Structure：Describing Products
PracticaJ Reading：Production Activities
Basic Writing：Memos
AdditionaJ Vocabulary
Business World
Humor Time
Unit 9 Automobiles
Reading Ⅰ Oa：On a Road to Nowhere
Reading Ⅱ Merging Hand-made Oraftsmahip with World-class
Manufacturing
Extended Activities
Function and Structure：TraveJ by Car
Practical Reading：Car Ads
Basic Writing：E-mails
Additionaf Vocabulary
Business World
Humor Time
Unit 10 Imanee
Reading Ⅰ Types of Iurance
Reading Ⅱ Basic Iurance Concepts
Extended Activities
Function and Structure：ConveationaJ Strategies
Practical Reading：Iurance Fbrm
Basic Writing：Fax
Additionaf Vocabulary
Business World
Humor Time
Appendix Ⅰ New Words
Appendix Ⅱ Expressio
Appendix Ⅲ Word Study
Appendix Ⅳ Special Use
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