Innovation may be the hottest discipline around today—in
business circles and beyond. And for good reason. Innovation
transforms companies and markets. It’s the key to solving vexing
social problems. And it makes or breaks professional careers. For
all the enthusiasm the topic inspires, however, the practice of
innovation remains stubbornly impenetrable.
No longer. In The Little Black Book of Innovation, long-time
innovation expert Scott D. Anthony draws on stories from his
research and field work with companies like Procter Gamble to
demystify innovation. In his trademark conversational and lively
style, Anthony presents a simple definition of innovation, breaks
down the essential differences between types of innovation, and
illuminates innovation’s vital role in organizational success and
personal growth.
This unique hybrid of professional memoir and business guidebook
also provides a powerful 28-day program for mastering innovation’s
key steps:
? Finding insight
? Generating ideas
? Building businesses
? Strengthening innovation prowess in your workforce and
organization
With its wealth of illustrative case studies and vignettes from a
range of companies around the globe, this engaging and potent
playbook is a must-read for anyone seeking to turn themselves or
their companies into true innovation powerhouses.
關於作者：
Scott D. Anthony is the managing director of Innosight, a global
strategic innovation consulting and investment firm. He is the head
of Innosight''s Asian headquarters in Singapore. He has worked with
clients ranging from national governments to companies in
industries as diverse as healthcare, telecommunications, consumer
products, and software. He has authored The Silver Lining and
coauthored Seeing What''s Next and The Innovator''s Guide to
Growth.
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