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HOME新書上架暢銷書架好書推介特價區會員書架精選月讀2024年度TOP分類閱讀雜誌

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品種：超過100萬種書，正品正价，放心網購，悭钱省心

送貨：速遞 / 物流，時效：出貨後2-4日

新書推薦： 《 铁腕拗相王安石：北宋的改革家和变法者 》 售價：NT$ 500.0 《 中国法律史学学说史（中国法学学术史丛书；国家出版基金项目） 》 售價：NT$ 857.0 《 方尖碑（全2册） 》 售價：NT$ 490.0 《 出土文献与汉唐法制史新论 》 售價：NT$ 398.0 《 最美最美的博物书（全5册） 》 售價：NT$ 745.0 《 戏剧影视表演专业原创小品合集 》 售價：NT$ 449.0 《 在游戏中培养自立的孩子 》 售價：NT$ 230.0 《 玄学与魏晋士人心态（精）--中华学术·有道 》 售價：NT$ 398.0

建議一齊購買： + NT$ 457 《破坏式创新——从0到1VS从1到N》 + NT$ 299 《解密无印良品》 + NT$ 330 《疯赞：以真诚的社交互动激发消费者对品牌的持续追捧（苹果、腾讯》 + NT$ 349 《小众行为学》 + NT$ 415 《世界是怪咖的——全民创业时代的异类思维》 + NT$ 378 《第四消费时代》 內容簡介： There is a new rule in business: don''t aim for the middle market - unless you''re cheaper than cheap, you''re going to fail. Instead, find a Niche and reap the rewards. Woolworths suffered from a lack of identity and found that low quality and low price wasn''t enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all concentrated on being the best they can be - and customers have flocked to them as a result. For sixty years, our cultural consumption has been controlled by the giants of the mass market. But thanks to the recession they have become weak and defensive, and are now in a desperate fight for their lives. From this new cultural terrain the niche has evolved to become the place where innovation flourishes and sales take off. From the author of CYBURBIA comes a superb examination of the growing proportion of economic, political and cultural activity aimed not at the mainstream audience but at tightly defined but globally scattered niches, bound together by the power of the net. 關於作者： James Harkin is the author of Cyburbia and writes regularly for the Guardian and the Financial Times. 目錄： Introduction Out of the Whale Target Practice The Mote The Hawk THe New Nesting Places Birds of a Feather Pigeon-holed Cult-ivate Further Reading Acknowledgements Index

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