Babson College president provides a simple, systematic, and
research-based method - identical to the one taught at Babson - for
achieving success in an uncertain world. In a world where you can
no longer plan or predict your way to success, what is the best way
to achieve your goals? It''s a daunting question, but today - when
change seems to be the only constant - it''s one that everyone, from
entrepreneurs and managers to newly minted grads, must resolve. The
simple answer, say the authors of "Just Start": you must act. And
then go from there. Written by a trio of seasoned business leaders
- Babson College President Leonard Schlesinger, organization
learning expert Charles Kiefer, and veteran journalist and author
Paul B. Brown - "Just Start" draws both from academic research and
proven practices in organizations to lay out a simple yet reliable
method for moving forward on anything when you are faced with
volatility. The key, say the authors, is not only to think
differently much like an entrepreneur would, but to then put that
thinking into immediate action to see if you are right. They also
explain how "smart steps" can help move you forward on your path of
acting, learning from that action, and building off that learning
to create a productive cycle of iteration. Building on an earlier
version of the idea embraced by thousands of people to date, "Just
Start" is a proven method to help you achieve your goals - whether
you are starting a new project at the office, starting your own
company, or starting a new career. About the authors: Leonard A.
Schlesinger is the 12th president of Babson College, widely
recognized as the world''s leading educational institution for
Entrepreneurship; and formerly served as vice chairman and chief
operating officer of Limited Brands. Charles F. Kiefer is president
of Innovation Associates and a regular advisor to global companies
on leveraging the human side of their enterprises. Journalist Paul
B. Brown is a long-time contributor to "The New York Times" and a
former writer and editor for "Business Week", "Financial World",
"Forbes", and "Inc".
關於作者：
Leonard A. Schlesinger is the twelfth president of Babson
College, widely recognized as the world’s leading educational
institution for entrepreneurship. He formerly served as vice
chairman and chief operating officer of Limited Brands. Charles F.
Kiefer is president of Innovation Associates and a regular advisor
to global companies on leveraging the human side of their
enterprises. Paul B. Brown is a long-time contributor to the New
York Times and a former writer and editor for BusinessWeek,
Financial World, Forbes, and Inc.
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