If you need the best practices and ideas for the business
challenges you face--but don''t have time to find them--Harvard
Business Review paperbacks are for you. Each book is a collection
of HBR''s inspiring and useful perspectives on a specific topic, all
in one place.
內容簡介：
Stop pushing products--and start cultivating customer
relationships.
If you need the best practices and ideas for marketing today--but
don''t have time to find them--this book is for you. Here are 10
inspiring and useful perspectives, all in one place.
This collection of HBR articles will help you:
- Figure out what business you''re really in
- Collaborate with customers to meet current and future
needs
- Create products that perform the jobs people need to get
done
- Get a bird''s-eye view of your brands'' strengths and
weaknesses
- Tap a market that''s larger than China and India combined
- Deliver superior value to your B2B customers
- End the war between sales and marketing
關於作者：
Harvard Business Review is a general management magazine
published since 1922 by Harvard Business School Publishing, owned
by the Harvard Business School. A monthly research-based magazine
written for business practitioners, it claims a high ranking
business readership among academics, executives, and management
consultants. It has been the frequent publishing home for scholars
and management thinkers such as Clayton M. Christensen, Peter F.
Drucker, Michael E. Porter, Rosabeth Moss Kanter, John Hagel III,
Thomas H. Davenport, Gary Hamel, C.K. Prahalad, Vijay Govindarajan,
Robert S. Kaplan, Robert H. Schaffer and others. Management and
business concepts and terms such as "Balanced scorecard," "Core
competence," "Strategic intent," "Reengineering," "Globalization,"
"Marketing myopia," and "Glass ceiling" were first given prominence
in HBR''s pages.
Its worldwide English-language circulation is 250,000, and there
are 11 licensed editions of the magazine, including two
Chinese-language editions, an Italian, a German edition, a Polish
edition, a Hungarian edition, a Brazilian Portuguese-language
edition, and an English-language South Asia edition. The magazine
is editorially independent of Harvard Business School. It is not
peer reviewed.
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