From emerging technologies to changes in consumer tastes,
tremendous opportunities and threats often begin as weak signals
from the periphery How good is your organisation at sensing,
interpreting, and acting on these signals? George S. Day and Paul
J. H. Schoemaker call this capability peripheral vision—and their
research shows that less than 20 percent of firms have developed it
in sufficient capacity to remain competitive. In this book, they
reveal a systematic process for developing peripheral vision and
offer practical tools and strategies for building “vigilant
organisations” that are constantly attuned to changes in the
environment. Through detailed case studies ranging from LED
lighting to low-carb foods to children’s dolls, the authors show
how vigilant organisations win by: scoping widely and asking the
right questions; scanning actively in the right places;
interpreting what signals mean; probing carefully for more
information; and acting wisely on signals before competitors do.
This book will help your organisation see farther to seize the
opportunities and avoid the risks that come from the periphery.
關於作者：
George S. Day is the Geoffrey T. Boisi Professor, Professor of
Marketing, and Co-director of the Mack Centre for Technological
Innovation at The Wharton School. Paul J.H. Schoemaker is Research
Director of Wharton’s Mack Centre for Technological Innovation and
the founder and Chairman of Decision Strategies International,
Inc.
目錄：
Introduction Seven Steps to Bridging the Vigilance
Gap
One The Periphery: Why It Matters
two Scoping: Where to Look
Three Scanning: How to Look
Four Interpreting: What the Data Mean
Five Probing: How to Explore More Closely
Six Acting: What to Do with These Insights
Seven Organizing: How to Develop Vigilance
Eight Leading: An Agenda for Action
Appendix A Strategic Eye Exam: What''s Your Organization''s
Vigilance Gap?
Appendix B Research Foundation
Appendix C Notes on Vision as a Metaphor for
Organizations
Notes
Acknowledgments
Index
About the Authors
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