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新書推薦： 《 新型戏剧编剧技巧初探 》 售價：NT$ 383.0 《 一日浮生 》 售價：NT$ 367.0 《 历代玉器收藏与鉴赏 》 售價：NT$ 1836.0 《 铁腕拗相王安石：北宋的改革家和变法者 》 售價：NT$ 500.0 《 中国法律史学学说史（中国法学学术史丛书；国家出版基金项目） 》 售價：NT$ 857.0 《 方尖碑（全2册） 》 售價：NT$ 490.0 《 出土文献与汉唐法制史新论 》 售價：NT$ 398.0 《 最美最美的博物书（全5册） 》 售價：NT$ 745.0

編輯推薦： “Hundreds of color illustrations enhance this volume, which should appeal to readers interested in learning how advertising can play an important role in discussing ideas, not just selling products or services.” (Choice) 內容簡介： Can advertising be a force for good? Can it bring about positive social or environmental change? Should it tell the truth about a brand? With today’s consumers being more informed, empowered and ethically minded than ever, advertising needs to do all those things and more. Organized around 10 ‘Commitment’ chapters, Goodvertising showcases outstanding creative work from over 120 campaigns from around the world that communicate that the client is actively being and doing good.　Each campaign is from a leading agency working in the full spectrum of media channels for an international array of clients including Unilever, Coca-Cola, Ben & Jerry’s, Nike, Tropicana, Volkswagen, Fiat, Levi’s, Toyota, Honda, Sainsbury’s, Microsoft and IKEA, and charities including Greenpeace, Amnesty International, PETA and WWF. For any advertising or branding professional, this timely and much-needed book will provide inspiration and insights into how being good doesn’t lead to dull advertising. 關於作者： Thomas Kolster, founder of the creative agency Inkognito, is a Danish media and advertising strategist and the recipient of several international awards .

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