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送貨：速遞 / 物流，時效：出貨後2-4日

新書推薦： 《 中国古代物质文化（修订版） 》 售價：NT$ 490.0 《 和平的捍卫——世界大局下两岸关系观照 》 售價：NT$ 347.0 《 现代艺术150年——一个未完成的故事（2024版） 》 售價：NT$ 653.0 《 传承：世代家族的财富管理观 》 售價：NT$ 714.0 《 MATLAB入门与应用实践（视频教学版） 》 售價：NT$ 607.0 《 再无孤岛：跨学科的逻辑、路径与实践（实现认知跃迁，洞见未来先机，必先构建跨学科思维！） 》 售價：NT$ 602.0 《 社会情感学习经典入门 》 售價：NT$ 357.0 《 盆底觉醒 》 售價：NT$ 403.0

內容簡介： This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company''s name is KesselsKramer. This book describes how to make something you like out of something you don''t. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in imagemaking; and, Alex Bogusky looks at ways to help capitalism grow up. "Advertising for People Who Don''t Like Advertising" is partly a creative handbook and partly an attempt to make the world a very slightly better place. It''s intended for anyone who has ever hated a web banner or zapped an ad break. 關於作者： KesselsKramer is an international communications agency based in Amsterdam, The Netherlands. It has been responsible for creating a range of very diverse work in a variety of media. Campaigns include highly creative work for Nike, Audi, Levi''s, JB, the Hans Brinker Budget Hotel, Diesel and Unilever. As well as advertising, KesselsKramer develops projects for its own imprint, KesselsKramer Publishing, and in 2008 set up London''s KK Outlet which combines a communications agency, gallery space and shop.

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