Whether you''re designing consumer electronics, medical
devices, enterprise Web apps, or new ways to check out at the
supermarket, today''s digitally-enabled products and services
provide both great opportunities to deliver compelling user
experiences and great risks of driving your customers crazy with
complicated, confusing technology.
Designing successful products and services in the digital age
requires a multi-disciplinary team with expertise in interaction
design, visual design, industrial design, and other disciplines. It
also takes the ability to come up with the big ideas that make a
desirable product or service, as well as the skill and perseverance
to execute on the thousand small ideas that get your design into
the hands of users. It requires expertise in project management,
user research, and consensus-building. This comprehensive,
full-color volume addresses all of these and more with detailed
how-to information, real-life examples, and exercises. Topics
include assembling a design team, planning and conducting user
research, analyzing your data and turning it into personas, using
scenarios to drive requirements definition and design,
collaborating in design meetings, evaluating and iterating your
design, and documenting finished design in a way that works for
engineers and stakeholders alike.
關於作者：
Kim Goodwin is VP Design and General Manager at Cooper, where
she leads both an integrated practice of interaction, visual, and
industrial designers and the development of the acclaimed Cooper U
design curriculum. Kim knows the design world from multiple angles;
she started as an in-house and freelance designer and spent several
years as an in-house creative director before joining Cooper 11
years ago. Kim has led projects involving a tremendous range of
design problems, including Web sites, complex analytical and
enterprise applications, phones, medical devices, services, and
even organizations. Her clients and employers have included
everything from one-man startups to the world''s largest companies,
as well as universities and government agencies. This range of
experience and a passion for teaching have led to Kim''s popularity
as an author and as a speaker at conferences and companies around
the world.
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