Twitter Marketing: An Hour a Day is the ultimate step-by-step
guide to developing a businesss Twitter strategy, implementing the
campaign, and then measuring and reporting on the results.
The first part of the book quickly gets readers up to speed on
today''s Twitterverse, discussing Twitter''s fascinating demographics
and showing how the innovative platform is being used successfully
by companies large and small. Readers are then guided through
getting on the service, finding and attracting followers, using
search and other tools, and mastering all of the unique Twitter
conventions.
Once the reader has a baseline understanding of Twitter''s usage
and functionality, the book discusses all of the elements of a
successful strategy, including how to scale the approach to your
company, set goals, define metrics, develop reports, and get
corporate buy-in. Readers are then guided through implementing the
strategy they''ve developed--flipping the switch and letting the
tweets flow to engage and attract followers. The next section
provides a detailed look at how to measure the impact of the
Twitter campaign using a variety of tools to measure everything
from changes in follower counts and retweets to analyzing increases
in web traffic as a result of Twitter and how to valuate the
actions generated by their Twitter activity. The final section of
the book shows readers how to maintain their Twitter momentum via
day-to-day maintenance, and it explores such issues as contests,
promotions, and crisis management.
Full of interesting case studies, step-by-step guides, and
hands-on tutorials and written in the popular An Hour a Day format,
in which intimidating topics are broken down into easily
approachable tasks, this book is sure to help marketers and
advertisers at all levels develop, implement, and measure a
successful Twitter strategy
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