新書推薦：
《
喵星语解密手册
》
售價：NT$
403.0
《
新型戏剧编剧技巧初探
》
售價：NT$
383.0
《
一日浮生
》
售價：NT$
367.0
《
历代玉器收藏与鉴赏
》
售價：NT$
1836.0
《
铁腕拗相王安石：北宋的改革家和变法者
》
售價：NT$
500.0
《
中国法律史学学说史（中国法学学术史丛书；国家出版基金项目）
》
售價：NT$
857.0
《
方尖碑（全2册）
》
售價：NT$
490.0
《
出土文献与汉唐法制史新论
》
售價：NT$
398.0
|
| 內容簡介： |
|
Theglobalconsumerproductmarketisexploding.In2006alone,150,000newproductswerebroughttomarket.Nowforthebadnews:ofthose,fewerthan5%werehits,andfewerthan15%willevenexistfiveyearsfromnow.Writtenforsmallbusinessownersandentrepreneurslookingforaninsidetrackonnewproductdevelopment,NewProductDevelopmentforDummiesoffersyouauniqueopportunitytolearnfromtwoconsummateinsidersthesecretsofsuccessfullydeveloping,marketingandmakingabundlefromanewproductorservice.Youlearnproventechniquesforsizingupmarketpotentialanddiviningcustomerneeds.Yougettested–in–the–trenchesstrategiesforlaunchinganewproductorservice.Andyougetafrank,in–depthappraisalofthemostchallengingissuesfacingnewproductdeveloperstoday,includingtheneedtocollaboratewithglobalpartners,optimizingtechnologydevelopmentfora21stcenturymarketplace,gettingstart–upcapitalinanincreasinglycompetitiveenvironment,andmuchmore.Keytopicscoveredinclude:DevelopingawinningNPDstrategyGeneratingboldnewideasforproductsandservicesUnderstandingwhatyourcustomersreallywantKeepingprojectsontrack,onbudget,andon–timeBuildingeffectivecross–functionalteamsPlanningandexecutingablockbusterlaunchCollaboratingwithglobalpartnersMaximizingyourchancesforsuccessNomatterwhatsizeortypeofbusinessyou’rein,thisbookprovidesyouwithanunbeatablecompetitiveadvantageintheboomingglobalmarketplacefornewproductsandservices.
|
| 關於作者： |
|
RobinKarolisCEOoftheProductDevelopmentandManagementAssociationPDMA,aprofessionalsocietythatcreatesandnurturesaglobalcommunityinwhichpeopleandbusinesseslearntogrowandprosperthroughinnovationandtheintroductionofnewproducts.RobinisanadjunctfullprofessorattheUniversityofDelawareLernerSchoolofBusinessAdministration,wheresheteachescoursesontheManagementofCreativityandInnovation.RobinworkedatDuPontfor23yearsinvariousaspectsofinnovationandnewproductdevelopment,achievingtheroleofDirectorofInnovationProcesses.AcertifiednewproductdevelopmentprofessionalNPDP,shereceivedherPhDinBiochemistryfromtheStateUniversityofNewYorkatBuffalo.Shehasnumerouspublicationsandhaspresentedatmanyconferencesandworkshops.TheIndustrialResearchInstituteIRIpresentedRobinwithitsMauriceHollandAwardforthebestpaperinitsjournalResearch–TechnologyManagementin2003.BeebeNelsonisCo–DirectoroftheInternationalAssociationforProductDevelopmentIAPD,aconsortiumofleadingproductdeveloperswhocometogethertoimprovetheirabilitytoexecutenewproductdevelopment.Shehasorganized,chaired,presentedat,andfacilitatedconferencesandworkshopsinproductdevelopment,andhascontributedchaptersandarticlesinanumberofvenues.From1998to2003,shewasBookReviewEditoroftheJournalofProductInnovationManagement,apublicationofthePDMA.BeebeisacertifiednewproductdevelopmentprofessionalNPDPandholdsadoctorateinphilosophyfromtheHarvardGraduateSchoolofEducation.BeebehastaughtPhilosophyattheUniversityofMassachusettsatBostonandmostrecentlyintheCollegeofManagementatUMass–Lowell.ShechairstheAdvisoryCouncilofPartnersinEndingHunger,anot–for–profitorganizationlocatedinMaine.
|
|
購物車/收銀台(0) | 在線留言板
| 付款方式
| 聯絡我們
| 運費計算
| 幫助中心 |
加入書簽
HOME
新書上架
