Unit 1
Management Skills
Lead-in
Text： Boards Must Take on Risk Management
Supplementary Reading： Keeping Employees Happy in a Post-Recession
World
Writing： Sales Letters
Unit 2
Business Environment
Lead-in
Text： How Has the Internet Affected the Business
Environment?
Supplementary Reading： Enterprises and Environment
Writing： Inquiry Letters
Unit 3
Finance
Lead-in
Text： Why Are Investors Still Lining Up for Bonds?
Supplementary Reading： Changing Definitions of ''Green'' Alter
Investment Strategies
Writing： Quotation Letters
Unit 4
Human Resources
Lead-in
Text： Hiring Competent People Leads to Organizational
Effectiveness
Supplementary Reading： Gain Employee Loyalty by Putting Them on a
Career Track
Writing： An Order Letter
Unit 5
Market Research
Lead-in
Text： Market Research
Supplementary Reading： Hitting the Market
Writing： Reminder
Renew 1
Unit 6
Products
Lead-in
Text： Rabbit Ears Perk Up for Free HDTV
Supplementary Reading： Google Unveils App for Paying with
Phone
Writing： Contract
Unit 7
Marketing
Lead-in
Text： Don''t Let Hard Times Derail Your Advertising
Supplementary Reading： Pie in the Sky? Domino''s Flips Switch on
Times Square Instant Reviews， Takes Transparency to New Level
Writing： Invoice
Unit 8
Branding
Lead-in
Text： It''s More than a Logo
Supplementary Reading： Why Brands Fail?
Writing： Bill of ExchangeDraft
Unit 9
International Trade
Lead-in
Text： Openness to International Trade
Supplementary Reading： A Trade Surplus Brought on by Outdated
Perspectives
Writing： Bill of Lading
Unit 10
Company Performance
Lead-in
Text： Merging Cultures and Companies
Supplementary Reading： Samsung''s Earnings Slide 18%
Writing： Insurance Policy
Review 2
Words Phrases
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