MODULE 1 PEOPLE
1 Leadership
2 Dream teams
3 Independence
4 Are you being served?
Business Scenario 1 Mediaco
Review and Development 1-4
MODULE 2 MARKETS
5 Entering new markets
6 The right look
7 Brand strategy
8 The hard sell
Business Scenario 2 Dua
Review and Development 5-8
MODULE 3 MONEY
9 A thriving economy
10 Foreign investment
11 The bottom line
12 Escaping poverty
Business Scenario 3 Katabaro Hotel
Review and Development 9-12
MODULE 4 WRITING RESOURCE
13 Developing people
14 Local partners
15 Getting away from it!
Student B material
Audio script
Answer key
Communication
Budiness across Cultures
Grammar overview
Glossary