Love presents a completely revised and updated version of the
history behind the voracious hamburger empire.
"The history of the McDonald''s system is the story of an
organization that learned how to harness the power of
entrepreneursnot several, but hundreds of them." This work is not
the story of Ray Kroc, McDonald''s colorful founder, but that of all
of the individuals, including the McDonald brothers, suppliers,
financiers, franchisees, as well as the early employees, who made
McDonald
內容簡介：
Book Description
McDonald''s: it is the world''s premier entrepreneurial success
story, a company whose growth worldwide continues to be
astonishing. In tough financial times, McDonald''s proved that
ingenuity, trial and error, and gut instinct were the keys to
building a service business the entire world has come to admire. In
the years since McDonald''s: Behind The Arches was first published,
McDonald''s has been a trendsetter in advertising, focusing on
different ethnic groups as well as the physically disabled.
McDonald''s created McJobs, a program that employs both mentally
challenged adults and senior citizens. And because its franchisees
have their fingers on the pulse of the marketplace, McDonald''s has
evolved successfully with the health food revolution, launching
dozens of new products and moving toward environmentally-safe
packaging and recyclable goods. Inspiring, informative, and filled
with behind the scenes stories, this remarkable saga offers an
irresistible look inside a great American business success.
From Publishers Weekly
Love presents a completely revised and updated version of the
history behind the voracious hamburger empire.
From Library Journal
"The history of the McDonald''s system is the story of an
organization that learned how to harness the power of
entrepreneursnot several, but hundreds of them." This work is not
the story of Ray Kroc, McDonald''s colorful founder, but that of all
of the individuals, including the McDonald brothers, suppliers,
financiers, franchisees, as well as the early employees, who made
McDonald''s the undisputed champion of the fast food industry. The
complex financial arrangements that were necessary to McDonald''s
success are made clear, as is the company''s commitment to quality,
service, and cleanliness. This entertaining work is highly
recommended for most public and academic libraries.
Michael D. Kathman, St. John''s Univ. Lib.,
Collegeville, Minn.
Book Dimension
length: cm22.9 width:cm15.4
目錄：
Forword THE UNKNOWN MCDONALD''S
Chapter 1 YES,THERE IS A MCDONALD
Chapter 2 THE SALESMAN
Chapter 3 THE FRANCHISING DERBY
Chapter 4 THE OWNEROPERATOR
Chapter 5 MELTING PRT
Chapter 6 MAKING HAMBURGERS
Chapter 7 MAKING MONEY
Chapter 8 THE BUYOUT
Chapter 9 PARTNERS
Chapter 10 GOING PUBLIC
Chapter 11 MCDONALD''S EAST,MCDONALD''S WEST
Chapter 12 HIGH GEAR
Chapter 13 MEDIA MAGIC
Chapter 14 "MCDONALDIZING"THE SUPPLIERS
Chapter 15 THE PUBLIC CHALLENGE
Chapter 16 CHECKS AND BALANCES
Chapter 17 EXPORTING AMERICANA
Epilogue
Index
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