Legendary money manager Ken Fisher outlines the most
common—and costly—mistakes investors make.
Small cap stocks are best for all time. Bunk!
A trade deficit is bad for markets. Bunk!
Stocks can''t rise on high unemployment. Bunk!
Many investors think they are safest following widely accepted
Wall Street wisdom—but much of Wall Street wisdom isn''t so wise. In
fact, it can be costly bunk.
In Debunkery: Learn It, Do It, and Profit From It—Seeing Through
Wall Street''s Money-Killing Myths, Ken Fisher—named one of the 30
most influential individuals of the last three decades by
Investment Advisor magazine—details why so many investors fail to
get the long-term results they desire. The short answer is many
investors fail to question if what they believe is true—and are
therefore blinded by tradition, biases, ideology, or any number of
cognitive errors.
Your goal as an investor shouldn''t be to be error-free—that''s
impossible. Rather, to be more successful, you should aim to lower
your error rate. Debunkery gets you started by debunking 50 common
myths—but that''s just the beginning. It also gives you the tools
you need to continue to do your own debunkery for the rest of your
investing career.
關於作者：
KEN FISHER is best known for his prestigious "Portfolio
Strategy" column in Forbes magazine, where his over 25-year tenure
of high-profile calls makes him the fourth longest-running
columnist in Forbes''s 90-plus year history. He is the founder,
Chairman, and CEO of Fisher Investments, an independent global
money management firm with over $32 billion under management as of
63010. Fisher is ranked #289 on the 2009 Forbes 400 list of
richest Americans, and #721 on the 2010 Forbes Global Billionaire
list. In 2010, Investment Advisor magazine named him as one of the
30 most influential individuals of the last three decades. Fisher
has authored numerous professional and scholarly articles,
including the award-winning article, "Cognitive Biases in Market
Forecasting," and has published six previous books, including the
New York Times and the Wall Street Journal bestsellers, The Only
Three Questions That Count, The Ten Roads to Riches, and How to
Smell a Rat, all of which are published by Wiley. Fisher has been
published, interviewed, andor written about in many major
American, British, and German finance or business periodicals. He
has a weekly column in Focus Money, Germany''s leading weekly
finance and business magazine.
LARA HOFFMANS is a content manager at Fisher Investments, a
contributing editor of MarketMinder.com, and coauthor of the
bestsellers, The Only Three Questions That Count, The Ten Roads to
Riches, and How to Smell a
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