新書推薦:

《
易学史(全三卷)
》
售價:NT$
908.0

《
黄帝内经精讲
》
售價:NT$
551.0

《
沉浸式元宇宙商业应用指南
》
售價:NT$
704.0

《
革命之风:殖民地大撤退与非洲的独立之路(1945—1975)
》
售價:NT$
352.0

《
温病类证论治
》
售價:NT$
1163.0

《
海上墨林:大师眼中的海派画家
》
售價:NT$
449.0

《
赌注:海难、叛变和谋杀的故事
》
售價:NT$
352.0

《
工业机器人自动化生产线集成与运维 杨铨 黄洁
》
售價:NT$
356.0
|
內容簡介: |
《21世纪高职高专经管专业精编教材:外贸函电》以外贸函电磋商能力训练为主线,通过项目导向展现了对外交易磋商的流程,旨在培养高端技能型外贸人才。全书首先介绍了外贸函电的格式和写作原则,然后分别从11个方面分项目介绍了建立业务关系、询盘和答复、发盘和还盘、促销、达成交易、支付方式、包装、装运、保险、索赔和理赔、代理。每个项目均配有学习目标、目标描述、写作技巧、有用句型、具体例信、文中注释、技能训练、增值阅读等,可以帮助读者更好地掌握外贸业务知识和书面磋商技能。
|
目錄:
|
Introduction of Business Letter Writing
Learning Objectives
Objectives Description
Writing Strategy
Skill Training
Project 1 Establishing Business Relations
Learning Objectives
Objectives Description
Writing Strategy
Useful Expressions
Specimen Letters
Notes
Skill Training
Value-added Reading
Project 2 Enquiries and Replies
Learning Objectives
Objectives Description
Writing Strategy
Useful Expressions
Specimen Letters
Notes
Skill Training
Value-added Reading
Project 3 Offers and Counter Offers
Learning Objectives
Objectives Description
Writing Skill
Useful Expressions
Specimen Letters
Notes
Skill Training
Value-added Reading
Project 4 Sales Promotion
Learning Objectives
Objectives Description
Writing Skill
Useful Expressions
Specimen Letters
Notes
Skill Training
Project 5 Conclusion of Business
Learning Objectives
Objectives Description
Writing Strategy
Useful Expressions
Specimen Letters
Notes
Skill Training
Value-added Reading
Project 6 Terms of Payment
Learning Objectives
Objectives Description
Writing Strategy
Useful Expressions
Specimen Letters
Notes
Skill Training
Value-added Reading
Project 7 Packing
Learning Objectives
Objectives Description
Writing Strategy
Useful Expressions
Specimen Letters
Notes
Skill Training
Value-added Reading
Project 8 Shipment
Learning Objectives
Objectives Description
Writing Strategy
Useful Expressions
Specimen Letters
Notes
Skill Training
Value-added Reading
Project 9 Insurance
Learning Objectives
Objectives Description
Writing Strategy
Useful Expressions
Specimen Letters
Notes
Skill Training
Value-added Reading
Project 10 Claim and Settlement
Learning Objectives
Objectives Description
Writing Strategy
Useful Expressions
Specimen Letters
Notes
Skill Training
Value-added Reading
Project 11 Agency
Learning Objectives
Objectives Description
Writing Strategy
Useful Expressions
Specimen Letters
Notes
Skill Training
Value-added Reading
Keys to Skill Training
Introduction of Business Letter Writing
参考书目
|
|