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內容簡介： 《21世纪高职高专经管专业精编教材:外贸函电》以外贸函电磋商能力训练为主线，通过项目导向展现了对外交易磋商的流程，旨在培养高端技能型外贸人才。全书首先介绍了外贸函电的格式和写作原则，然后分别从11个方面分项目介绍了建立业务关系、询盘和答复、发盘和还盘、促销、达成交易、支付方式、包装、装运、保险、索赔和理赔、代理。每个项目均配有学习目标、目标描述、写作技巧、有用句型、具体例信、文中注释、技能训练、增值阅读等，可以帮助读者更好地掌握外贸业务知识和书面磋商技能。 目錄： Introduction of Business Letter Writing Learning Objectives Objectives Description Writing Strategy Skill Training Project 1 Establishing Business Relations Learning Objectives Objectives Description Writing Strategy Useful Expressions Specimen Letters Notes Skill Training Value-added Reading Project 2 Enquiries and Replies Learning Objectives Objectives Description Writing Strategy Useful Expressions Specimen Letters Notes Skill Training Value-added Reading Project 3 Offers and Counter Offers Learning Objectives Objectives Description Writing Skill Useful Expressions Specimen Letters Notes Skill Training Value-added Reading Project 4 Sales Promotion Learning Objectives Objectives Description Writing Skill Useful Expressions Specimen Letters Notes Skill Training Project 5 Conclusion of Business Learning Objectives Objectives Description Writing Strategy Useful Expressions Specimen Letters Notes Skill Training Value-added Reading Project 6 Terms of Payment Learning Objectives Objectives Description Writing Strategy Useful Expressions Specimen Letters Notes Skill Training Value-added Reading Project 7 Packing Learning Objectives Objectives Description Writing Strategy Useful Expressions Specimen Letters Notes Skill Training Value-added Reading Project 8 Shipment Learning Objectives Objectives Description Writing Strategy Useful Expressions Specimen Letters Notes Skill Training Value-added Reading Project 9 Insurance Learning Objectives Objectives Description Writing Strategy Useful Expressions Specimen Letters Notes Skill Training Value-added Reading Project 10 Claim and Settlement Learning Objectives Objectives Description Writing Strategy Useful Expressions Specimen Letters Notes Skill Training Value-added Reading Project 11 Agency Learning Objectives Objectives Description Writing Strategy Useful Expressions Specimen Letters Notes Skill Training Value-added Reading Keys to Skill Training Introduction of Business Letter Writing 参考书目

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