Unit 1 Job Market
Lead-in
Text A Job Interview - Preparation
Makes the Difference
Background Information
Detailed Study of the Text
1 Summary of the Text
2 Structure of the Text
3 Text Presentation
4 Sentence Making
Key to Exercises
Text B Sell Yourself - Being Smart with Your Answers
Language Check
Comprehension Check
1 Summary Questions
2 Text Study
Translation of the Text
Key to Exercises
Writing Envelope Addressing
Business Culture Tips
Unique Form of Greetina in Different Countries
Unit 2 Career
Lead-in
Text A The New Trouble on the Line
Background Information
Detailed Study of the Text
1 Summary of the Text
2 Structure of the Text
3 Text Presentation
4 Sentence Making
Key to Exercises
Text B Those "Gap Years" Aren''t
Just for Students
Language Check
Comprehension Check
1 Summary Questions
2 Text Study
Translation of the Text
Key to Exercises
Writing Layout of Business Letters
Business Culture Tips
Business Casual Attire
Unit 3 Business Etiquette
Lead-in
Text A American Manners, Etiquette and Protocol
Background Information
Detailed Study of the Text
1 Summary of the Text
2 Structure of the Text
3 Text Presentation
4 Sentence Making
Key to Exercises
Text B Off to Singapore
Language Check
Comprehension Check
1 Summary Questions
2 Text Study
Translation of the Text
Key to Exercises
Writing Body of Letters
Business Culture Tips
Invitation Etiquette
Unit 4 Corporate Culture
Lead-in
Text A The Organizational Culture
That Exists Within Google
Background Information
Detailed Study of the Text
1 Summary of the Text
2 Structure of the Text
3 Text Presentation
4 Sentence Making
Key to Exercises
Text B Disney''s Organizational
Behavior Concepts
Language Check
Comprehension Check
1 Summary Questions
2 Text Study
Translation of the Text
Key to Exercises
Writing E-mail
Business Culture Tips
Wording Your Invitation Gracefully
Unit 5 Star Companies
Lead-in
Text A How Apple Does it
Background Information
Detailed Study of the Text
1 Summary of the Text
2 Structure of the Text
3 Text Presentation
4 Sentence Making
Key to Exercises
Text B Who''s Driving Twitter''s Popularity?
Language Check
Comprehension Check
1 Summary Questions
2 Text Study
Translation of the Text
Key to Exercises
Writing Expressing Thanks
Business Culture Tips
Concept of Time
Unit 6 Successful Entrepreneurs
Lead-in
Text A The Meaning of Bill Gates
Background Information
Detailed Study of the Text
1 Summary of the Text
2 Structure of the Text
3 Text Presentation
4 Sentence Making
Key to Exercises
Text B Secrets of Self-Made
Millionaires
Language Check
Comprehension Check
1 Summary Questions
2 Text Study
Translation of the Text
Key to Exercises
Writing Expressing Congratulations
Business Culture Tips
Keeping an Appointment
……
Unit 7 RETAILING
Unit 8 PRICING
Unit 9 CUSTOMERS
Unit 10 BRANDS
Unit 11 SERVICE INDUSTRY
Unit 12 INDUSTRY TRENDS
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