TAETEA Group
As a large-scale modern tea producer, TAETEA Group plays a leading role in the Chinese tea industry. It has several branches including Menghai Tea Factory, Dongguan RD Center, Beijing Royal Teahouse, Academy of Certifred Chinese Tea Master, TAETEA Charity Foundation, and Yixing Purple-Clay Pottery. TAETEA has enjoyed high prestige in the international market.
Since its founding, TAETEA Group has shouldered the mission of “contributing to health and creating harmony,” pursuing “win-win cooperation,” and “creating and sharing value.” It is dedicated to making refined tea, providing the best Pu’er as well as tea services to global customers, further upgrading the Chinese tea industry and promoting the brilliant Chinese tea culture.
As a professional tea producer and provider of related services, TAETEA Group has inherited the essence of tea producing crafts and endeavored to make innovations. TAETEA Pu’er tea and its many other tea products have been awarded the “Organic Food” certificate by the Organic Food Development Center of the Ministry of Environmental Protection of China, the International Organic Food Certification by the European Union, as well as many other national prizes. They have got a market share in many countries, including Japan, South Korea, Malaysia, the United States and European countries.
In 2008, the “Manufacture Craft of TAETEA” was selected into the National Intangible Cultural Heritage of China. In 2010, TAETEA Group became the official tea provider for the 2010 Asian Games in Guangzhou, the first Chinese tea company to sponsor an international sports event. In November 2010, TAETEA Group was approved to establish the first center for post doctoral studies in Menghai Tea Factory, introducing Ph. D’s of tea studies. In 2011, the “TAETEA” brand was certified “Chinese Time-honored Brand” and “Chinese Famous Trademark” by the Ministry of Commerce of China. TAETEA Festival, a large scale promotion of tea culture, has been held annually since 2011, sweeping the country with the fashion of drinking healthy tea. Now TAETEA has become a symbol of refined tea and a healthy lifestyle.
Furthermore, TAETEA Group has been devoted to charitable activities. In the past few years, through the Charity Foundation and its affiliated charitable organization, TAETEA Group has donated nearly 100 million yuan to social welfare; its employees have dedicated over 60,000 hours to public service. “Cherishing the tea and the people” and “paying back to the society” have been the aspirations of TAETEA Group. For more than seventy years, with the efforts of several generations, TAETEA Group has been prospering in pace with the ever-growing Chinese tea industry.
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