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| 內容簡介： |
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本书以培养学生三能为中心，重构电子商务概论教材的体系结构，通过跟踪电子商务领域最新发展，充分考虑电子商务概论课程的教学要求，特别是双语教学的需求，结合电子商务专业特点和学科形态的发展，完成本书的编写。
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| 目錄：
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Chapter 1 Introduction to E-business
1.1 Definition of E-business
1.2 Understanding to E-business
1.3 Key Drivers to E-business
1.4 Types of E-business
1.5 Impact of E-business
1.6 Development of E-business
1.7 Trends of E-business
Summary
Questions
Projects
Chapter 2 E-business Mechanism and Models
2.1 Definition of E-business Model
2.2 Major B2C Business Model
2.3 Major B2B Business Model
Summary
Questions
Projects
Chapter 3 The Intemet
3.1 Introduction to the Internet
3.2 Key Aspect of the Internet
3.3 New Development of the Internet
3.4 The Internet''s Impact on Business
Summary
Questions
Projects
Chapter 4 Web
4.1 Introduction to Web
4.2 Common Technology of Web
4.3 Web''s information Function
4.4 Web''s Impact on Business
Summary
Questions
Projects
Chapter 5 Electronic Business Safety
5.1 Introduction to EB Safety
5.2 Core Technology of EB Safety
5.3 Safety Certification of EB
5.4 Security Protocol
5.5 Realization of EB Safety
Summary
Questions
Projects
Chapter 6 Online Marketing
6.1 Introduction to Online Marketing
6.2 Online Marketing Theory
6.3 Diverse Strategies of Online Marketing
6.4 Related Factors of Online Marketing
6.5 Implementation of Online Marketing
Summary
Questions
Projects
Chapter 7 Logistics
7.1 Introduction to Logistics
7.2 Third-party Logistics
7.3 Common Technology of Logistics
7.4 Supply Chain
7.5 Logistic and E-business
Summary
Questions
Projects
Chapter 8 E-payment
8.1 Introduction to Traditional Payment
8.2 Introduction to E-payment
8.3 Types of E-payment
8.4 Online Banking
Summary
Questions
Projects
Chapter 9 Newest of E-business
9.1 Web 2.0
9.2 Mobile E-business
9.3 Social Business
Summary
Questions
Projects
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