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HOME新書上架暢銷書架好書推介特價區會員書架精選月讀2025年度TOP分類閱讀雜誌

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新書推薦： 《 免疫的奥秘：病毒、健康与人类命运 》 售價：NT$ 403 《 变形金刚：绝境逢生（普通版）（全新漫画合订本第三册，简中版全球同步上市！完整收录能量块宇宙2024年 》 售價：NT$ 347 《 成事铁律 》 售價：NT$ 286 《 大政府的国际起源：美国产业政策与制度变迁 》 售價：NT$ 449 《 何以浓香——当代中国泸型酒酿制技艺传播史料辑录 》 售價：NT$ 842 《 清末民国骈文批评转型研究 》 售價：NT$ 383 《 中国汉江流域观赏植物资源图鉴 》 售價：NT$ 1010 《 BIM概论与土建建模 》 售價：NT$ 305

內容簡介： 本教材贯彻CBI（ContentBased Instruction）的教学理念，采用以主题为基础的原则进行编写，每个单元有一个特定的商务主题，整套教材有一个自身的内部体系。编者在选材时注意由浅入深，循序渐进，符合学生的认知规律。本套教材内容不但具有实用性、针对性和系统性，而且具有时代性和前瞻性，供高校商务英语专业本科一、二年级学生作为商务英语阅读课程教材使用，也可作为英语类其他专业（英语语言文学专业及翻译学专业）及经管类专业学生的英语阅读教材。 目錄： Unit 1Supply and Demand Part ⅠTheme-Based Reading Text AServing the Customer Across the DemandSupply Chain Text BEBusiness and the DemandSupply Chain Part ⅡReading Skills Skimming Part ⅢReading Practice Section AReading Comprehension Section BBanked Cloze Unit 2Quality Part ⅠTheme-Based Reading Text AShould a Small Business Practice Total Quality Management? Text BThe Twentieth Century and Quality Part ⅡReading Skills Scanning Part ⅢReading Practice Section AReading Comprehension Section BBanked Cloze Unit 3Money Part ⅠTheme-Based Reading Text AMoney and Its Functions Text BThe Importance of Money Part ⅡReading Skills Identifying Referents Part ⅢReading Practice Section AReading Comprehension Section BBanked Cloze Unit 4Business Failure Part ⅠTheme-Based Reading Text ABusiness Failure Text BThe Disneyland Paris: a Rocky Beginning Part ⅡReading Skills Recognizing Transitions Part ⅢReading Practice Section AReading Comprehension Section BBanked Cloze Unit 5Marketing Part ⅠTheme-Based Reading Text AMarketing Strategy Text BInternational Marketing Part ⅡReading Skills Locating Major and Minor Details Part ⅢReading Practice Section AReading Comprehension Section BBanked Cloze Unit 6Sales Part ⅠTheme-Based Reading Text ASelling Like You’re Not a Salesperson Text BThe Secrets to Building a WorldClass Sales Team Part ⅡReading Skills Recognizing Paragraph Patterns: Listing Details Part ⅢReading Practice Section AReading Comprehension Section BBanked Cloze Unit 7Stress Part ⅠTheme-Based Reading Text AStress: What It Is and What You Can Do About It Text BWorkplace Stress :Tips to Reduce and Manage It Part ⅡReading Skills Recognizing Paragraph Patterns: Sequence Part ⅢReading Practice Section AReading Comprehension Section BBanked Cloze Unit 8Managing People Part ⅠTheme-Based Reading Text AHuman Resource Management Text B9 Ways To Manage People Who Bother You Part ⅡReading Skills Recognizing Paragraph Patterns: Definition and Example Part ⅢReading Practice Section AReading Comprehension Section BBanked Cloze Unit 9 Risk Management Part ⅠTheme-Based Reading Text AWhat Asbestos Taught Me About Managing Risk Text BA Better Way to Manage Risk Part ⅡReading Skills Recognizing Paragraph Patterns: Classification Part ⅢReading Practice Section AReading Comprehension Section BBanked Cloze Unit 10Team Management Part ⅠTheme-Based Reading Text AWhat Makes a Team? Text BHow to Kill a Team’s Creativity Part ⅡReading Skills Recognizing Paragraph Patterns: Cause and Effect Part ⅢReading Practice Section AReading Comprehension Section BBanked Cloze Unit 11Advertising Part ⅠTheme-Based Reading Text AGreat Advertising Needs Great Clients Text BThe Top 5 Ways Advertisers Are Tricking You Part ⅡReading Skills Recognizing Paragraph Patterns: Comparison and Contrast Part ⅢReading Practice Section AReading Comprehension Section BBanked Cloze Unit 12The Lives of a Company Part ⅠTheme-Based Reading Text AThe Life Cycle of a Company I Text BThe Life Cycle of a Company II Part ⅡReading Skills Noticing Signal Words Part ⅢReading Practice Section AReading Comprehension Section BBanked Cloze Vocabulary

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