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HOME新書上架暢銷書架好書推介特價區會員書架精選月讀2024年度TOP分類閱讀雜誌

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新書推薦： 《 万有引力书系 万川毕汇：世界环境史国际名家讲座 》 售價：HK$ 449 《 企业可持续发展/ESG工作实用手册 》 售價：HK$ 235 《 卧榻之侧：赵匡胤、李煜和他们的时代 》 售價：HK$ 408 《 HR数智化转型：人机协同与共生 》 售價：HK$ 367 《 范怨武讲透中医基础理论（全2册，中医临床医生范怨武历经四年精心创作） 》 售價：HK$ 551 《 怪诞行为学·漫画版——战胜拖延症 》 售價：HK$ 194 《 四海资身笔一枝：唐寅的书画人生【全球33家顶级机构珍藏，全景展现“江南第一风流才子”的艺术世界】 》 售價：HK$ 857 《 50岁后的家庭生活：中老年人的日常活动、家务劳动与孩童照料 》 售價：HK$ 653

內容簡介： 本教材贯彻CBI（ContentBased Instruction）的教学理念，采用以主题为基础的原则进行编写，每个单元有一个特定的商务主题，整套教材有一个自身的内部体系。编者在选材时注意由浅入深，循序渐进，符合学生的认知规律。本套教材内容不但具有实用性、针对性和系统性，而且具有时代性和前瞻性，供高校商务英语专业本科一、二年级学生作为商务英语阅读课程教材使用，也可作为英语类其他专业（英语语言文学专业及翻译学专业）及经管类专业学生的英语阅读教材。 目錄： Unit 1Supply and Demand Part ⅠTheme-Based Reading Text AServing the Customer Across the DemandSupply Chain Text BEBusiness and the DemandSupply Chain Part ⅡReading Skills Skimming Part ⅢReading Practice Section AReading Comprehension Section BBanked Cloze Unit 2Quality Part ⅠTheme-Based Reading Text AShould a Small Business Practice Total Quality Management? Text BThe Twentieth Century and Quality Part ⅡReading Skills Scanning Part ⅢReading Practice Section AReading Comprehension Section BBanked Cloze Unit 3Money Part ⅠTheme-Based Reading Text AMoney and Its Functions Text BThe Importance of Money Part ⅡReading Skills Identifying Referents Part ⅢReading Practice Section AReading Comprehension Section BBanked Cloze Unit 4Business Failure Part ⅠTheme-Based Reading Text ABusiness Failure Text BThe Disneyland Paris: a Rocky Beginning Part ⅡReading Skills Recognizing Transitions Part ⅢReading Practice Section AReading Comprehension Section BBanked Cloze Unit 5Marketing Part ⅠTheme-Based Reading Text AMarketing Strategy Text BInternational Marketing Part ⅡReading Skills Locating Major and Minor Details Part ⅢReading Practice Section AReading Comprehension Section BBanked Cloze Unit 6Sales Part ⅠTheme-Based Reading Text ASelling Like You’re Not a Salesperson Text BThe Secrets to Building a WorldClass Sales Team Part ⅡReading Skills Recognizing Paragraph Patterns: Listing Details Part ⅢReading Practice Section AReading Comprehension Section BBanked Cloze Unit 7Stress Part ⅠTheme-Based Reading Text AStress: What It Is and What You Can Do About It Text BWorkplace Stress :Tips to Reduce and Manage It Part ⅡReading Skills Recognizing Paragraph Patterns: Sequence Part ⅢReading Practice Section AReading Comprehension Section BBanked Cloze Unit 8Managing People Part ⅠTheme-Based Reading Text AHuman Resource Management Text B9 Ways To Manage People Who Bother You Part ⅡReading Skills Recognizing Paragraph Patterns: Definition and Example Part ⅢReading Practice Section AReading Comprehension Section BBanked Cloze Unit 9 Risk Management Part ⅠTheme-Based Reading Text AWhat Asbestos Taught Me About Managing Risk Text BA Better Way to Manage Risk Part ⅡReading Skills Recognizing Paragraph Patterns: Classification Part ⅢReading Practice Section AReading Comprehension Section BBanked Cloze Unit 10Team Management Part ⅠTheme-Based Reading Text AWhat Makes a Team? Text BHow to Kill a Team’s Creativity Part ⅡReading Skills Recognizing Paragraph Patterns: Cause and Effect Part ⅢReading Practice Section AReading Comprehension Section BBanked Cloze Unit 11Advertising Part ⅠTheme-Based Reading Text AGreat Advertising Needs Great Clients Text BThe Top 5 Ways Advertisers Are Tricking You Part ⅡReading Skills Recognizing Paragraph Patterns: Comparison and Contrast Part ⅢReading Practice Section AReading Comprehension Section BBanked Cloze Unit 12The Lives of a Company Part ⅠTheme-Based Reading Text AThe Life Cycle of a Company I Text BThe Life Cycle of a Company II Part ⅡReading Skills Noticing Signal Words Part ⅢReading Practice Section AReading Comprehension Section BBanked Cloze Vocabulary

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