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新書推薦： 《 愤怒的葡萄（陈宗琛译本；美国版《活着》，一部扎根生活的人间史诗） 》 售價：NT$ 337 《 鲁迅与抗日战争--启蒙与救亡（鲁迅文化基金会丛书） 》 售價：NT$ 398 《 2045：AI改变人类未来的十大趋势（揭示未来二十年超级震撼的科技变革全景图） 》 售價：NT$ 347 《 新知文库精选·骆驼来自何处：外来入侵物种的故事与科学 》 售價：NT$ 352 《 沟通：终身原则（第八版） 》 售價：NT$ 1010 《 小狗心理疗愈日记 史努比陪你找到自我主体性 走出艰难时刻 》 售價：NT$ 214 《 心灵银行 脑科学轻松创造真正的改变 世界级催眠大师约翰卡帕斯送给普通人改写命运的秘密武器 》 售價：NT$ 347 《 被偷走的尊严：美国保守派的失落、耻辱与奋起（三联·哈佛燕京学术丛书） 》 售價：NT$ 398

內容簡介： 黄静编著的《跨文化商务交际英语》是“国际商务英语本科核心课程教材系列”，针对跨文化交际课程编写。跨文化交际是商务英语专业的重要课程之一。本教材共16单元，涵盖了跨文化商务交际的主要内容。通过学习本教材，学生可以学习到跨文化商务交际过程中常用的英语，同时还了解掌握跨文化商务交际的基本理论和基本交际技巧。 目錄： Unit1 关于文化 Part Ⅰ Reading Text 1 Culture and Communication Text 2 Culture in Business Communication Part Ⅱ Listening The Role of Intercultural Communication Part Ⅲ Chinese Summary Part Ⅳ Word Study Part Ⅴ Exercises Unit2 理解商务交际 Part Ⅰ Reading Text 1 Becoming an Effective Business Communicator Text 2 Cross-Cultural Verbal Communication Styles Part Ⅱ Listening Cultural Differences in Business Communication Part Ⅲ Chinese Summary Part Ⅳ Word Study Part Ⅴ Exercises Unit3 跨文化交际概述 Part Ⅰ Reading Text 1 Your Brain on Culture Text 2 How to Manage Intercultural Communication Part Ⅱ Listening Cultural Studies and Social Change Part Ⅲ Chinese Summary Part Ⅳ Word Study Part Ⅴ Exercises Unit4 当今跨文化国际理论 Part Ⅰ Reading Text 1 Dominant Theories in Intercultural Business Communication Text 2 Cultivating A Global Mind-set Part Ⅱ Listening Intercultural Communication Competence Part Ⅲ Chinese Summary Part Ⅳ Word Study Part Ⅴ Exercises Unit5 跨文化交际中的商务礼仪 Part Ⅰ Reading Text 1 Greetings, Introductions, and Business Cards Text 2 Conversational Customs and Manners Part Ⅱ Listening Dining and Tipping Part Ⅲ Chinese Summary Part Ⅳ Word Study Part Ⅴ Exercises Unit6 跨文化价值观 Part Ⅰ Reading Text 1 Cultural Values in Business and Society Text 2 Different Values Systems Part Ⅱ Listening Equities and eBay--Culture Gets in the Way Part Ⅲ Chinese Summary Part Ⅳ Word Study Part Ⅴ Exercises Unit7 跨文化交际中的语言因素 Part Ⅰ Reading Text 1 Role of Language in Intercultural Communications Text 2 Lingua Franca and Message Comprehension Part Ⅱ ListeningII0 Language, Logic, and Communication Part Ⅲ Chinese Summary Part Ⅳ Word Study Part Ⅴ Exercises Unit8 商务交际中的文化多样性 Part Ⅰ Reading Text 1 Cultural Diversity at Workplace Text 2 Enhancing Intercultural Communication in the Workplace Part Ⅱ Listening Current Trends in the Global Workplace Part Ⅲ Chinese Summary Part Ⅳ Word Study Part Ⅴ Exercises Unit9 跨文化对商务交际的影响 Part Ⅰ Reading Text 1 Social Hierarchies Affect Effective Intercultural Business Communication Text 2 Office Customs and Practices Part Ⅱ Listening Customary DemeanorBehavior Part Ⅲ Chinese Summary Part Ⅳ Word Study Part Ⅴ Exercises Unit10 跨文化对商务交际的影响 Part Ⅰ Reading Text 1 Leadership Challenges in A Globally Intercultural World Text 2 Cross-Cultural Dimensions of Decision Making Part Ⅱ Listening Human Resources Management HRM in Business Communication Part Ⅲ Chinese Summary Part Ⅳ Word Study Part Ⅴ Exercises Unit11 跨文化交际障碍 Part Ⅰ Reading Text 1 About Intercultural Communication Barriers Text 2 High-context and Low-context Cultures Part Ⅱ Listening Behavioral Barriers to Communication Part Ⅲ Chinese Summary Part Ⅳ Word Study Part Ⅴ Exercises Unit12 如何应对跨文化交际 Part Ⅰ Reading Text 1 Cross-cultural Communication Strategies Text 2 Managing in Multicultural Teams Part Ⅱ Listening Intercultural Communication and Conflict Management Part Ⅲ Chinese Summary Part Ⅳ Word Study Part Ⅴ Exercises Unit13 跨文化管理 Part Ⅰ Reading Text 1 How A Global Mindset Translate to Bottom-line Results? Text 2 Why Cross-cultural Communication Is Critical to Virtual Teams and How to Overcome the Intercultural Disconnect? Part Ⅱ Listening Being Culturally Sensitive Part Ⅲ Chinese Summary Part Ⅳ Word Study Part Ⅴ Exercises Unit14 跨文化谈判 Part Ⅰ Reading Text 1 Communicating and Negotiating across Cultures Text 2 The Phases of Intercultural Negotiation Part Ⅱ Listening Communication and Style of Negotiating Part Ⅲ Chinese Summary Part Ⅳ Word Study Part Ⅴ Exercises Unit15 跨文化营销 Part Ⅰ Reading Text 1 Cultural Dynamics in Assessing Global Markets Text 2 Cultural Knowledge Part Ⅱ Listening Required Adaptation Part Ⅲ Chinese Summary Part Ⅳ Word Study Part Ⅴ Exercises Unit16 跨文化交际面临的挑战 Part Ⅰ Reading Text 1 The Challenge and Opportunity of Intercultural Cooperation Text 2 Information Technology and Global E-communication Part Ⅱ Listening Becoming Culture Savvy in Cross-cultural Environment Part Ⅲ Chinese Summary Part Ⅳ Word Study Part Ⅴ Exercises

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