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新書推薦： 《 问心三部曲 追问初心撕裂 名家力荐 持续畅销的现象级作品 》 售價：HK$ 602 《 风声（珍藏纪念版，全4册） 》 售價：HK$ 806 《 美学四讲 》 售價：HK$ 332 《 不可辨识的生命—影像 融合文化研究、后现代视角与图像学，评析戏剧影视艺术，洞察社会思潮，思想美学并重 》 售價：HK$ 398 《 大国重器—中国盾构机创新发展之路 》 售價：HK$ 551 《 长路行（带你看民国顶级书香世家的真实生活日常） 》 售價：HK$ 347 《 人体脂肪的秘密 》 售價：HK$ 352 《 社会史：理论与实践（增订版）（德国著名社会史学家于尔根·科卡重要文集。全面展现德国社会史学派的兴起与 》 售價：HK$ 500

內容簡介： 黄静编著的《跨文化商务交际英语》是“国际商务英语本科核心课程教材系列”，针对跨文化交际课程编写。跨文化交际是商务英语专业的重要课程之一。本教材共16单元，涵盖了跨文化商务交际的主要内容。通过学习本教材，学生可以学习到跨文化商务交际过程中常用的英语，同时还了解掌握跨文化商务交际的基本理论和基本交际技巧。 目錄： Unit1 关于文化 Part Ⅰ Reading Text 1 Culture and Communication Text 2 Culture in Business Communication Part Ⅱ Listening The Role of Intercultural Communication Part Ⅲ Chinese Summary Part Ⅳ Word Study Part Ⅴ Exercises Unit2 理解商务交际 Part Ⅰ Reading Text 1 Becoming an Effective Business Communicator Text 2 Cross-Cultural Verbal Communication Styles Part Ⅱ Listening Cultural Differences in Business Communication Part Ⅲ Chinese Summary Part Ⅳ Word Study Part Ⅴ Exercises Unit3 跨文化交际概述 Part Ⅰ Reading Text 1 Your Brain on Culture Text 2 How to Manage Intercultural Communication Part Ⅱ Listening Cultural Studies and Social Change Part Ⅲ Chinese Summary Part Ⅳ Word Study Part Ⅴ Exercises Unit4 当今跨文化国际理论 Part Ⅰ Reading Text 1 Dominant Theories in Intercultural Business Communication Text 2 Cultivating A Global Mind-set Part Ⅱ Listening Intercultural Communication Competence Part Ⅲ Chinese Summary Part Ⅳ Word Study Part Ⅴ Exercises Unit5 跨文化交际中的商务礼仪 Part Ⅰ Reading Text 1 Greetings, Introductions, and Business Cards Text 2 Conversational Customs and Manners Part Ⅱ Listening Dining and Tipping Part Ⅲ Chinese Summary Part Ⅳ Word Study Part Ⅴ Exercises Unit6 跨文化价值观 Part Ⅰ Reading Text 1 Cultural Values in Business and Society Text 2 Different Values Systems Part Ⅱ Listening Equities and eBay--Culture Gets in the Way Part Ⅲ Chinese Summary Part Ⅳ Word Study Part Ⅴ Exercises Unit7 跨文化交际中的语言因素 Part Ⅰ Reading Text 1 Role of Language in Intercultural Communications Text 2 Lingua Franca and Message Comprehension Part Ⅱ ListeningII0 Language, Logic, and Communication Part Ⅲ Chinese Summary Part Ⅳ Word Study Part Ⅴ Exercises Unit8 商务交际中的文化多样性 Part Ⅰ Reading Text 1 Cultural Diversity at Workplace Text 2 Enhancing Intercultural Communication in the Workplace Part Ⅱ Listening Current Trends in the Global Workplace Part Ⅲ Chinese Summary Part Ⅳ Word Study Part Ⅴ Exercises Unit9 跨文化对商务交际的影响 Part Ⅰ Reading Text 1 Social Hierarchies Affect Effective Intercultural Business Communication Text 2 Office Customs and Practices Part Ⅱ Listening Customary DemeanorBehavior Part Ⅲ Chinese Summary Part Ⅳ Word Study Part Ⅴ Exercises Unit10 跨文化对商务交际的影响 Part Ⅰ Reading Text 1 Leadership Challenges in A Globally Intercultural World Text 2 Cross-Cultural Dimensions of Decision Making Part Ⅱ Listening Human Resources Management HRM in Business Communication Part Ⅲ Chinese Summary Part Ⅳ Word Study Part Ⅴ Exercises Unit11 跨文化交际障碍 Part Ⅰ Reading Text 1 About Intercultural Communication Barriers Text 2 High-context and Low-context Cultures Part Ⅱ Listening Behavioral Barriers to Communication Part Ⅲ Chinese Summary Part Ⅳ Word Study Part Ⅴ Exercises Unit12 如何应对跨文化交际 Part Ⅰ Reading Text 1 Cross-cultural Communication Strategies Text 2 Managing in Multicultural Teams Part Ⅱ Listening Intercultural Communication and Conflict Management Part Ⅲ Chinese Summary Part Ⅳ Word Study Part Ⅴ Exercises Unit13 跨文化管理 Part Ⅰ Reading Text 1 How A Global Mindset Translate to Bottom-line Results? Text 2 Why Cross-cultural Communication Is Critical to Virtual Teams and How to Overcome the Intercultural Disconnect? Part Ⅱ Listening Being Culturally Sensitive Part Ⅲ Chinese Summary Part Ⅳ Word Study Part Ⅴ Exercises Unit14 跨文化谈判 Part Ⅰ Reading Text 1 Communicating and Negotiating across Cultures Text 2 The Phases of Intercultural Negotiation Part Ⅱ Listening Communication and Style of Negotiating Part Ⅲ Chinese Summary Part Ⅳ Word Study Part Ⅴ Exercises Unit15 跨文化营销 Part Ⅰ Reading Text 1 Cultural Dynamics in Assessing Global Markets Text 2 Cultural Knowledge Part Ⅱ Listening Required Adaptation Part Ⅲ Chinese Summary Part Ⅳ Word Study Part Ⅴ Exercises Unit16 跨文化交际面临的挑战 Part Ⅰ Reading Text 1 The Challenge and Opportunity of Intercultural Cooperation Text 2 Information Technology and Global E-communication Part Ⅱ Listening Becoming Culture Savvy in Cross-cultural Environment Part Ⅲ Chinese Summary Part Ⅳ Word Study Part Ⅴ Exercises

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