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品種：超過100萬種書，正品正价，放心網購，悭钱省心

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新書推薦： 《 金庸江湖的另一面 》 售價：HK$ 301 《 以远见超越未见：当今时代的教育、文化与未来 》 售價：HK$ 305 《 DK草药大百科 》 售價：HK$ 1367 《 甲骨文丛书·英国人在印度：三百年社会史 》 售價：HK$ 806 《 唯美手编.17，绚丽的春夏毛衫 》 售價：HK$ 250 《 朱可夫回忆录：艰难的胜利 》 售價：HK$ 653 《 儿童与青少年异常心理学（第四版） 》 售價：HK$ 1010 《 积弊：清朝的中叶困境与周期感知（一部政治思想史力作，反思传统时代的王朝周期） 》 售價：HK$ 403

內容簡介： 由金真、张艳春著的《跨文化交际英语》是“高 等院校涉外专业双语精品选修课系列”教材之一，针 对高校英语选修课跨文化交际课程编写。本书旨在以 跨文化交际能力培养为载体，融入听、说、读、写、 译五大预言技能的训练，通过案例分析、目的性问题 设置、角色扮演等途径，帮助非英语专业本科学生及 其他英语爱好者提高跨文化意识、夯实文化基础、发 展文化调适能力。 目錄： Unit 1 　A Blossoming Discipline: Intercultural Communication 　Objectives Knowing the importance and development of intercultural communication Being aware of the miscommunication when contacting people from different cultures Getting familiar with some basic concepts in intercultural communication Unit 2 　The Core of Intercultural Communication: Different Values 　Objectives Knowing that the people''s behaviors and assumptions are attributable to their own cultures Being aware of the fundamental values of the Chinese Getting familiar with some basic concepts of Hofstede''s value dimensions Being able to explain the cultural phenomena in terms of their own values Unit 3 　The Twins: Language and Culture 　Objectives Having a better understanding of the relationship between language and culture Being aware of the distinctive cultural meanings of different languages Knowing how to avoid or lessen misunderstanding caused by cultural differences in intercultural communication Unit 4 　The Silent Language: Nonverbal Communication 　Objectives Understanding what nonverbal communication is Understanding why nonverbal communication is so important in our life Being able　to　explain　the cultural　phenomena　in　terms　of　the nonverbal signs Knowing how to communicate nonverbally in a positive way Unit 5 　Social Interactions 　Objectives Understanding what social interactions are Understanding cultural differences in social interactions Being able　to　explain　the　cultural　phenomena　in　terms　of　the social interactions Knowing how to behave appropriately in certain social occasions Unit 6 　Different Expectations. Roles and Relations 　Objectives Being aware of the different expectations of social roles and interpersonal relations in different cultures Recognizing some possible differences in the expression of friendship in different cultures Knowing how to develop good interpersonal relationship with people from other cultures Unit 7 　Intercultural Communication in Business 　Objectives Realizing the importance of intercultural communication in business Being aware of the miscommunication when doing business with people from different cultures Getting familiar with some basic business etiquette in intercultural communication Unit 8 　Intercultural Communication in Overseas Study 　Objectives Realizing the importance of intercultural communication in educational environment Being aware of the miscommunication when confronted with people from different cultures in study Understanding　the　basics　in　intercultural　communication　in　the educational settings Unit 9 　Potential Problems in Intercultural Communication 　Objectives Knowing what we will encounter while living or travelling abroad Figuring out the cultural barriers that hinder people from effective intercultural communication Getting familiar with some basic concepts of cultural barriers Unit 10 　Knowledge into Action: Improving Intercultural 　Communication 　Objectives Being familiar with the ways of experiencing a foreign culture authentically Knowing how to improve the communication skills across cultures Getting familiar with some basic concepts in cross-cultural communication References

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