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內容簡介： 本书为商务英语系列教材中商务英语阅读系列的第一册，在内容上注重英语阅读技能与商务基础知识的并重，同时兼顾跨文化交际意识的培养。全书共十二单元，内容涉及商务概览、公司基础知识、公司管理基础知识、企业文化等多个方面，可供读者在提高英语阅读技能的同时了解基本的商务知识，适合商务英语专业基础阶段学生和初涉国际商务领域的读者使用。 目錄： Unit 1 Understanding Business 　Part I Theme-Based Reading 　 Text A The Meaning of “Business” 　 Text B Factors of Production 　Part II Reading Skills 　Basic Ideas About Reading 　Part III Reading Practice 　Section A Reading Comprehension 　Section B Blanked Cloze Unit 2 Companies 　Part I Theme-Based Reading 　 Text A The Companies Around Us 　 Text B Private Companies and Public Companies 　Part II Reading Skills 　Dictionary Use 　Part III Reading Practice 　Section A Reading Comprehension 　Section B Blanked Cloze Unit 3 Time Management 　Part I Theme-Based Reading 　 Text A Control of Your Life Starts with Planning 　 Text B Making the Most of Priorities 　Part II Reading Skills 　Word Part Clues to Meaning: Important Prefixes 　 Part III Reading Practice 　Section A Reading Comprehension 　Section B Blanked Cloze Unit 4 Business Communication 　Part I Theme-Based Reading 　 Text A Successful Business Communication—It Starts at the Beginning 　 Text B Effective Communication 　Part II Reading Skills 　Word Part Clues to Meaning: Important Roots 　Part III Reading Practice 　Section A Reading Comprehension 　Section B Blanked Cloze Unit 5 People 　Part I Theme-Based Reading 　 Text A Bill Gates 　 Text B Fourteen Character Traits of a Good Businessperson 　Part II Reading Skills 　Word Part Clues to Meaning: Important Suffixes 　 Part III Reading Practice 　Section A Reading Comprehension 　Section B Blanked Cloze Unit 6 Job Interviews 　Part I Theme-Based Reading 　 Text A Do’s and Don’ts of Interviews 　 Text B How to Be a Compelling Candidate Who Stands out in the Crowd 　Part II Reading Skills 　Context Clues to Word Meaning 　Part III Reading Practice 　Section A Reading Comprehension 　Section B Blanked Cloze Unit 7 Culture 　Part I Theme-Based Reading 　 Text A Corporate Culture 　 Text B Knowing About Cultural Differences 　Part II Reading Skills 　Reading by Phrase 　 Part III Reading Practice 　Section A Reading Comprehension 　Section B Blanked Cloze Unit 8 Products 　Part I Theme-Based Reading 　 Text A Aspects of Products 　 Text B Too Many Recalls 　Part II Reading Skills 　Understanding Topics 　 Part III Reading Practice 　Section A Reading Comprehension 　Section B Blanked Cloze Unit 9 Brands 　Part I Theme-Based Reading 　 Text A What Is a Brand? 　 Text B A Smiling War 　Part II Reading Skills 　Predicting 　Part III Reading Practice 　Section A Reading Comprehension 　Section B Blanked Cloze Unit 10 Business Success 　Part I Theme-Based Reading 　 Text A Seven Habits of Business Success 　 Text B .Yahoo. 　Part II Reading Skills 　Finding the Stated Main Idea 　Part III Reading Practice 　Section A Reading Comprehension 　Section B Blanked Cloze Unit 11 Starting a New Business 　Part I Theme-Based Reading 　 Text A Please Turn to Chapter 11 　 Text B The Beanie Baby Business 　Part II Reading Skills 　Finding Main Ideas: Implied Main Ideas 　Part III Reading Practice 　Section A Reading Comprehension 　Section B Blanked Cloze Unit 12 Creativity 　Part I Theme-Based Reading 　 Text A Creativity at the Workplace 　 Text B Creativity of the Inter Era 　Part II Reading Skills 　Making Outlines 　Part III Reading Practice 　Section A Reading Comprehension 　Section B Blanked Cloze 　Vocabulary 　References

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