Chapter 1 Culture and Intercultural Communication
1.Lead-in
2.Main Text
2.1 Culture
2.2 Intercultural Communication
3.Exercises
4.References
Chapter 2 Theories and Research on Intercultural Communication
1.Lead-in
2.Main Text
2.1 Edward T.Hall''s Value Orientations
2.2 Kluckhohn''s and Strodtbeck''s Value Orientations
2.3 Geert Hofstede''s National Value Dimensions
2.4 Fons Trompenaars''s Value Dimensions
2.5 Triandis''s Cultural Dimensions
2.6 Shalom H.Schwartz''s Universal Value Orientations
3.Exercises
4.References
Chapter 3 Intercultural Business Communication
1.Lead-in
1.1 Examples of Company Failure Due to Cultural Mistakes
1.2 Examples of Cultural Differences in Business
2.Main Text
2.1 Intercultural Business Communication
2.2 The Impact of Culture on an International Business
2.3 The Importance of Cultural Sensitivity in Business Dealings
2.4 Culture Subculture in Business
2.5 How to Overcome Intercultural Communication Barriers in Business
3.Exercises
4.References
Chapter 4 Intercultural Business Negotiation
1.Lead-in
2.Main Text
2.1 Intercultural Negotiation
2.2 Negotiations of Different Cultural Styles
3.Exercises
4.References
Chapter 5 Intercultural Marketing
1.Lead-in
2.Main Text
2.1 Defining Intercultural Marketing
2.2 Key Issues in Intercultural Marketing
2.3 Cultural Impacts on International Marketing
2.4 Managing Intercultural Marketing
3.Exercises
4.References
Chapter 6 The Application of a Case Study Methodology
1.Lead-in
2.Main Text
2.1 Research Methodology for Intercultural Communication
2.2 What Is a Case Study
2.3 How to Use Case Studies
3.Exercises
4.References
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