新書推薦：
《
盗墓：历史发现与文化考察
》
售價：NT$
1520
《
具身智能：智能出行·智慧生活·人机共生
》
售價：NT$
454
《
捍卫道德实在论（元伦理学系列）
》
售價：NT$
561
《
中西之外：华夏世界观与人类学
》
售價：NT$
398
《
匹诺曹：非存在的存在（阿甘本另类解读《木偶奇遇记》 流浪木偶匹诺曹的哲学启示）
》
售價：NT$
337
《
跨越时空的蜂鸟家族（约翰·古尔德的鸟类手绘图鉴）
》
售價：NT$
857
《
成功的法则：掌控人生的关键能力
》
售價：NT$
301
《
黄宗羲传
》
售價：NT$
347
|
| 編輯推薦： |
唐斌、黄珊主编的这本《MBA英语综合教程》是围绕案例主题编写，内容涵盖了管理理念Management、企业愿景Vision、职业规划Career、商务礼仪Business Etiquette、市场营销Marketing和产品战略Strategy等MBA专业知识。每章节选取相关主题的三个国内外案例，围绕主题设计一系列案例分析活动和练习，不仅可以激发学生学习英语的兴趣，训练学生的听、说、读、写、译技能，也能增长他们的专业知识，提高职业素养，以及运用专业知识思考和解决管理中所面临的现实问题的能力。
本书适用于MBA、EMBA、MPA学员，也可以作为对国际商务感兴趣的本科生和研究生、企业管理专业人员或从事商务及管理等相关工作的人员自学或培训的教材。
|
| 目錄：
|
UNIT ONE MANAGEMENT
Ⅰ. LEARNING OBJECTⅣES
Ⅱ. WARMING-UP
Ⅲ. PRE-READING
Management
Ⅳ. CASE READING 1
When Corporations Fail at Doing Good
Ⅴ. CASE READING 2
How Strong Is China Inc.?
Ⅵ. PRACTICAL SKILLS
Company Profile
Ⅶ. CASE READING 3
Change in Gay-Marriage Law Could Benefit Businesses
UNIT TWO VISION
Ⅰ. LEARNING OBJECTⅣES
Ⅱ. WARMING-UP
Ⅲ. PRE-READING
Business Development
Ⅳ. CASE READING 1
Cautiously Welcoming Our New Computer Overlords
Ⅴ. CASE READING 2
Remaining Vigilant
Ⅵ. PRACTICAL SKILLS
Business Presentation
Ⅶ. CASE READING 3
Lenovo Aims Higher
UNIT THREE CAREER
Ⅰ. LEARNING OBJECTⅣES
Ⅱ. WARMING-UP
Ⅲ. PRE-READING
Globalization and Employment
Ⅵ. CASE READING 1
If You Don''t Prioritize Your Day, Someone Else Will
Ⅴ. CASE READING 2
Career Development
Ⅵ. PRACTICAL SKILLS
Applying for a Job
Ⅶ. CASE READING 3
The 15 Biggest Body Language Mistakes to Watch out for
How to Deal with Difficult People at Work
UNIT FOUR BUSINESS ETIQUETTE,
Ⅰ. LEARNING OBJECTⅣES
Ⅱ. WARMING-UP
Ⅲ. PRE-READING
Business Etiquette
Ⅳ. CASE READING 1
The Difference Between a Boss and a Leader
Ⅴ. CASE READING 2
Clamping Down on Corporate Bribery
Ⅵ. PRACTICAL SKILLS
Business Travel
Ⅶ. CASE READING 3
Host at Pl Window on the World Show
UNIT FⅣE MARKETING
Ⅰ. LEARNING OBJECTⅣES
Ⅱ. WARMING-UP
Ⅲ. PRE-READING
Strategic Implications of Marketing in the 21st Century
Ⅳ. CASE READING 1
Can Preferred Shares Gain a Foothold?
Ⅴ. CASE READING 2
Small Commodities, Big Prospects
Ⅵ. PRACTICAL SKILLS
Business Meetings
Ⅶ. CASE READING 3
Are Computers Making Society More Unequal?
UNIT SiX STRATEGY
Ⅰ. LEARNING OBJECTⅣES
Ⅱ. WARMING-UP
Ⅲ. PRE-READING
Values
Ⅳ. CASE READING 1
A New Collaborative Crowdfunding Model
Ⅴ. CASE READING 2
First-Degree Merger
Ⅵ. PRACTICAL SKILLS
Business Reporting
Ⅶ. CASE READING 3
Amazon''s Failed Pitch to Authors
Key to Exercises
|
|
購物車/收銀台(0) | 在線留言板
| 付款方式
| 聯絡我們
| 運費計算
| 幫助中心 |
加入書簽
HOME
新書上架
