UNIT ONE MANAGEMENT
Ⅰ. LEARNING OBJECTⅣES
Ⅱ. WARMING-UP
Ⅲ. PRE-READING
Management
Ⅳ. CASE READING 1
When Corporations Fail at Doing Good
Ⅴ. CASE READING 2
How Strong Is China Inc.?
Ⅵ. PRACTICAL SKILLS
Company Profile
Ⅶ. CASE READING 3
Change in Gay-Marriage Law Could Benefit Businesses
UNIT TWO VISION
Ⅰ. LEARNING OBJECTⅣES
Ⅱ. WARMING-UP
Ⅲ. PRE-READING
Business Development
Ⅳ. CASE READING 1
Cautiously Welcoming Our New Computer Overlords
Ⅴ. CASE READING 2
Remaining Vigilant
Ⅵ. PRACTICAL SKILLS
Business Presentation
Ⅶ. CASE READING 3
Lenovo Aims Higher
UNIT THREE CAREER
Ⅰ. LEARNING OBJECTⅣES
Ⅱ. WARMING-UP
Ⅲ. PRE-READING
Globalization and Employment
Ⅵ. CASE READING 1
If You Don''t Prioritize Your Day, Someone Else Will
Ⅴ. CASE READING 2
Career Development
Ⅵ. PRACTICAL SKILLS
Applying for a Job
Ⅶ. CASE READING 3
The 15 Biggest Body Language Mistakes to Watch out for
How to Deal with Difficult People at Work
UNIT FOUR BUSINESS ETIQUETTE,
Ⅰ. LEARNING OBJECTⅣES
Ⅱ. WARMING-UP
Ⅲ. PRE-READING
Business Etiquette
Ⅳ. CASE READING 1
The Difference Between a Boss and a Leader
Ⅴ. CASE READING 2
Clamping Down on Corporate Bribery
Ⅵ. PRACTICAL SKILLS
Business Travel
Ⅶ. CASE READING 3
Host at Pl Window on the World Show
UNIT FⅣE MARKETING
Ⅰ. LEARNING OBJECTⅣES
Ⅱ. WARMING-UP
Ⅲ. PRE-READING
Strategic Implications of Marketing in the 21st Century
Ⅳ. CASE READING 1
Can Preferred Shares Gain a Foothold?
Ⅴ. CASE READING 2
Small Commodities, Big Prospects
Ⅵ. PRACTICAL SKILLS
Business Meetings
Ⅶ. CASE READING 3
Are Computers Making Society More Unequal?
UNIT SiX STRATEGY
Ⅰ. LEARNING OBJECTⅣES
Ⅱ. WARMING-UP
Ⅲ. PRE-READING
Values
Ⅳ. CASE READING 1
A New Collaborative Crowdfunding Model
Ⅴ. CASE READING 2
First-Degree Merger
Ⅵ. PRACTICAL SKILLS
Business Reporting
Ⅶ. CASE READING 3
Amazon''s Failed Pitch to Authors
Key to Exercises
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