Unit 1 The Components of Business
Letters
商务信函的构成 1
1.1 The Essential Parts of a Business Letter
1
1.2 The Optional Parts of a Business Letter
3
1.3 The Formats of a Business Letter5
1.4 The Overall Appearance of a Business Letter
9
Unit 2 Language Style and Cultural
Awareness of Business Letters
商务信函的语言风格与文化认知 13
2.1 Concise 13
2.2 Intercultural Awareness 16
Unit 3 The Tone of a Business
Letter
商务信函的语气 21
3.1 Writing for Your Audience 21
3.2 Three Approaches in Dealing with Messages
26
Unit 6 Letters of Declining
拒绝函 60
6.1 Introduction 60
6.2 Sample Letters 61
Unit 7 Goodwill and Social
Letters
友好与社交信函 70
7.1 Invitation Letter 70
7.2 Letter of Thanks 80
7.3 Letter of Congratulations 84
7.4 Letter of Sympathy and Condolence
89
7.5 Letter of Complaints and Claims 93
Unit 8 Interoffice Routine
Letters
办公室日常信函 111
8.1 Letter of Appointment 111
8.2 Letter of Introduction 118
8.3 Letter of Recommendation 122
8.4 Letter of Notification 127
Unit 9 Memos, E-mails and
Notices
备忘录、电子邮件及通告 143
9.1 Memos 143
9.2 E-mails 151
9.3 Notices 153
Unit 10 Sales Letters and
Advertisement
销售信函与广告 163
10.1 Introduction 163
10.2 Sales Letters 165
10.3 Advertisement 175
Unit 11 Business Reports I
商务报告（一）187
11.1 The Introduction to Reports 187
11.2 Components of a Business
Report194
Unit 12 Business Reports II
商务报告（二）200
12.1 Informational Reports 200
12.2 Analytical Reports and Feasibility Reports
210
Unit 13 Business Reports III
商务报告（三）217
13.1 Proposal Reports 217
13.2 Annual Report 224
Unit 14 Contracts
合同 239
14.1 Types of Business Contracts 239
14.2 Components of a Business Contract
241
14.3 Language and Stylistics Features
241
14.4 Layout 244
14.5 Writing Steps 245
14.6 Samples 247
Unit 15 Questionnaires
调查问卷 265
15.1 Introduction265
15.2 Types of Questionnaire 265
15.3 Layout of a Questionnaire 266
15.4 Preparing a Questionnaire 268
15.5 Interpreting the Findings 269
15.6 Samples 270
Unit 16 Business Summary
商务概要 279
16.1 Introduction 279
16.2 Features of a Well-written Summary
279
16.3 Writing a Summary 280
16.4 Checklist and List for Speech 283
Unit 17 Employment Writing
就业写作 291
17.1 Job Description 291
17.2 Job Application Letter 293
17.3 Curriculum Vitae 296
17.4 Job Offer and Acceptance 301
17.5 Reference Check 304
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