Unit 1
Text A Spotlight on Copenhagen
Language m Use
Text B How to Create True Customer Advocates
Unit 2
Text A A Coke and a Smile
Language m Use
Text B Knowing Customer Internal Feelings Builds the Bridge to High Sales
Unit 3
Text A The Rich Man and the Poor Man
Language m Use
Text B Look up! Big Bucks in Billboards
Unit 4
Text A The Power of a Blue Box
Language in Use
Text B China''s Commercial Ties with EU
Unit 5
Text A The Value of Time
Language in Use
Text B Howard Schultz： What Next？
Unit 6
Text A 30 is not the New 20
Language in Use
Text B How to Organize Your Business
Unit 7
Text A Only Children： Finding the Middle Ground Between Lonely and Lionized
Language m Use
Text B Planning a Positive Cash Flow
Unit 8
Text A British Pub Culture
Language in Use
Text B A Copycat is Far from Second Best in Business
Unit 9
Text A Home
Language in Use
Text B Three-point Turn -- Hyundai in America
Unit 10
Text A My Bank Account
Language m Use
Text B The Future of E-Commerce
Unit 11
Text A Leave Your Hat On, but Lose the Jeans
Language in Use
Text B The Internet Changes Rules of Game
Unit 12
Text A One Man Talking
Language in Use
Text B Franchising Pros and Cons： Is Franchising Right for You?
Unit 13
Text A Night
Language m Use
Text B Creating a High Performance Culture -- Breathe in and out
Unit 14
Text A I Know Why the Caged Bird Sings
Language in Use
Text B The Culture of Collaboration： Building Bridges for Success
Unit 15
Text A Flowers in the Sky
Language in Use
Text B The Truth Behind the Tagline of KFC
Unit 16
Text A Learning is More than a Lecture
Language in Use
Text B The Hidden Indicators of a Failing Project
Appendix： Intercultural Communication
Glossary
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