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新書推薦： 《 低卡料理，30天神奇变瘦 》 售價：NT$ 305.0 《 古韵新声 》 售價：NT$ 8568.0 《 常见中药炮制品在方剂中的选用 》 售價：NT$ 454.0 《 工厂生产设备精细化、精益化、精进化管理手册 》 售價：NT$ 352.0 《 秦汉至唐律令立法语言论要 》 售價：NT$ 347.0 《 茶叶帝国3000年 》 售價：NT$ 602.0 《 机器人建模与分析的几何代数方法 》 售價：NT$ 857.0 《 儿科感染性疾病临床手册，第32版 》 售價：NT$ 1265.0

編輯推薦： Shows how the psychology of persuasion can provide insights for those interested in improving their ability to persuade others - whether in the workplace, at home or even on the internet. 內容簡介： Most of us are only too aware that, whatever roles we have in today''s fast-moving world, much of our success lies in getting others to say ''Yes'' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process. What factors cause one person to say ''Yes'' to the request of another? Yes! is full of practical tips based on recent academic research that shows how the psychology of persuasion can provide valuable insights for anyone interested in improving their ability to persuade others - whether in the workplace, at home or even on the internet. It combines the counter-intuition of Freakonomics with the popularising of Does Anything Eats Wasps? For each mini-chapter contains a mystery which is solved in a way that provides food for thought for anyone looking to be more persuasive, and for anyone interested in how the world works.

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