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| 內容簡介： |
本教材根据外贸业务操作流程来组织教学内容，主要包括九个章节：撰写开发信、询盘和发盘、还盘、确认订单、磋商付款条件、信用证、包装、运输和处理索赔。
基于建构主义学习理论和教学支架理论，根据教学目标、教学内容和教学情境进行每个章节的教学设计。将较难的工作任务拆分为若干项易于操作的子任务。这些子任务在认知顺序和难易程度上逐层递进，前一任务为后续任务提供职业素养、语言技能和写作技能支架，循序渐进地帮助学生完成任务，从而达成教学目标。
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| 關於作者： |
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郭晓丽，深圳信息职业技术学院副教授，2003年7月毕业于武汉大学外语学院，英语专业研究生。之后一直在深圳信息职业技术学院任教，曾担任商务英语教研室主任。
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| 目錄：
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Unit 1 Establishing Business Relations
Activity 1 How to find the customers?
Activity 2 How to impress the customers?
Activity 3 How to write an email to establish business relations?
Unit 2 Inquiries and Offers
Activity 1 Inquiries and replies
Activity 2 Firm offers and non-firm offers
Activity 3 Writing an offer
Unit 3 Counter-offers
Activity 1 Negotiating prices
Activity 2 Counter-offers
Activity 3 Negotiating at a stationary trade fair
Activity 4 Writing re-counter-offers
Unit 4 Order Confirmation
Activity 1 Confirm or reject?
Activity 2 How to confirm orders?
Activity 3 What to do after the order confirmation?
Unit 5 Terms of Payment
Activity 1 Understanding different terms of payment
Activity 2 Which one is more favorable?
Activity 3 How to negotiate payment terms
Unit 6 Letter of Credit
Activity 1 What to do?
Activity 2 Urging the establishment of LC
Activity 3 Notifying the opening of an LC
Activity 4 Proposing amendments to LC
Unit 7 Packaging
Activity 1 Understanding packaging
Activity 2 Describing packaging
Activity 3 Replying to customers’ requirements about packaging
Unit 8 Shipping
Activity 1 What do you care about?
Activity 2 Emails about shipping
Activity 3 Grouping sentences about shipping
Activity 4 Early shipment
Activity 5 Shipping advice
Unit 9 Settling Claims
Activity 1 Dos and don’ts for settling claims
Activity 2 How to give appropriate responses?
Activity 3 Replying to complaints and claims
Appendix Emails from trading companies
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