Unit 1The Importance of Communication
Text ACommunication—What Makes Man the Master of the Earth
Text BStages in the History of Human Communication
Unit 2The Nature of Communication ?
Text AWhat is Communication
Text BWhat Communication Does
Unit 3Culture, Communication and Mass Communication
Text ACulture and Communication
Text BWhat is Mass Communication
Unit 4Basics of Communication Theories I
Text AThe Media as Gatekeeper
Text BThe Limited Effects Theories
Unit 5Basics of Communication Theories II
Text ATheories about Audience and Communication Effects
Text BThe Meaning-Making Perspective
Unit 6 Books
Text AHistory of Books
Text BBook Publishing
Unit 7 Newspapers
Text AEarly History of Newspapers
Text BDevelopment of Newspapers
Text CNewspapers in USA and Their Audiences
Text DTrends and Convergence in Newspaper Publishing
Unit 8 Magazines ?
Text A A Short History of Magazines
Text B Structure of the Magazine Industry
Text C Trends in Magazine Publishing
Unit 9 Radio Broadcasting
Text A Early History of Radio
Text B Development of Radio Broadcasting
Unit 10 Movies
Text A A Short History of the Movies
Text B The Development of the Movies
Text C Movies in the Age of Television
Text D Movie Industry Today
Unit 11 Television
Text A A Short History of Television
Text B The Broadcast Television Industry
Text C Trends and Convergence in Television and Cable
Unit 12 The Internet
Text A A Short History of the Internet
Text B The Internet Today
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