本教材以安徽黑钰颜料新材料有限公司（Black Diamond Material Science Co., Ltd.）的进出口业务为主线，以其生产、销售色素炭黑所涉及的国际商务活动为背景，真实地再现了该公司及其相关合作方在处理进出口业务过程中的商务英语交际情境。本书分为六大模块（Module），即建立业务关系（Establishment of Business Relations）、商务旅行（Business Travel）、商务接待（Business Reception）、贸易展会（Trade Fair）、商务谈判（Business Negotiation）和后续服务（Follow-up Service）。
Module One Establishment of Business Relations
Unit 1 Company Introduction
Unit 2 Product Introduction
Unit 3 Business Introduction
Unit 4 Consultation and Chatting
Module Two Business Travel
Unit 5 Visa Application
Unit 6 Flying Abroad
Unit 7 At the Hotel
Module Three Business Reception
Unit 8 Meeting
Unit 9 Visit
Unit 10 Business Meals
Unit 11 Farewell
Module Four Trade Fair
Unit 12 Preparing for Trade Fair
Unit 13 At Trade Fair
Unit 14 Trade Fair Follow-up
Module Five Business Negotiation
Unit 15 Offer and Counter-offer
Unit 16 Price and Payment
Unit 17 Packing, Delivery and Insurance
Module Six Follow-up Service
Unit 18 Inspection, Quarantine and Clearance
Unit 19 Feedback
Unit 20 Complaints and Claims
Bibliography
內容試閱：
Knowledge for selling is obtained in two ways: First， most companies provide some formal sales training that teaches information through preliminary training programs and sales meetings. Second， the salesperson learns through practices and experience. Experience is the best teacher for the beginning salesperson.
Sales training is the effort an employer puts forth to provide the opportunity for the salespeople to receive job-related culture， skills， knowledge， and attitudes that result in improved performance in the selling environment.
Successful companies thoroughly train new salespeople and maintain ongoing training programs for their experienced sales personnel. Companies are interested in training primarily to increase sales volume， salespeople productivity， and profitability.
Like many professional careers， selling is a skill that is truly developed mainly through experience. Sales knowledge obtained through education， reading， formalized sales training， and word-of-mouth is helpful to enhance overall sales ability， but actual experience is the critical source of sales knowledge. Some sales managers hire only experienced people to fill marketing staff positions unless they have had field sales experience with the company or a major competitor.
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