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| 內容簡介: |
本教材以工学结合、能力为本的高职教育理念为指导,遵循"实用性、实践性和以学生为主体的原则。本着必需,实用,够用为度,以就业为导向,以培养学生职场英语交际能力为目标,将学生置于模拟工作环境中,熟悉涉外工作中使用英语的典型场景,注重训练涉外活动中的各种语言表达方式,培养涉外交流活动中必要的语言综合基本技能,可为学生就业前的练兵,使其毕业后能够尽快适应涉外工作岗位的需要。教材主要训练学生在商务活动和职场活动中使用英语进行交流的能力,以顺应职教改革的新形势。教材内容涵盖常见的商务职业场景,对职场英语学习者尤其是初学很有帮助,
适用于高职高专院校学生,也可以供涉外类企业在职员工业务培训使用,有较强的实用价值。
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| 關於作者: |
施慧英
浙江纺织服装学院英语教研室主任,教授,参编过教材, 近三年主持的课题有:院级英语精品课程建设,高职大学英语课程模块和教学模式研究与探索,高职英语课程教学评价体系研究,培养高职学生英语自主学习能力的实践研究,基于职业性的高职英语教学内容体系与教学模式研究(市级)等课题。
近三年发表的论文:高职英语多元化教学评估体系及其构建,高职学生英语应用能力培养的思考,跨文化交际障碍产生的主要原因及应对策略,论高职院校英语课程体系的构建,论以学生为中心的大学英语教学,论外语教学中学生自主学习能力的培养等。
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| 目錄:
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Contents
Unit 1 Job-Hunting
Part 1 Background Information 2
Successful Job Interviews 2
Part 2 Situational Conversations 3
Part 3 Listening and Speaking Activities 6
Part 4 Reading and Writing Activities 12
ⅠRsum 12
ⅡApplication Letter 15
Part 5 Communication Activities 20
Part 6 Related Words and Expressions 27
Unit 2Taking up the Post
Part 1 Background Information 33
Office Etiquette 33
Part 2 Situational Conversations 34
Part 3 Listening and Speaking Activities 35
Part 4 Reading and Writing Activities 38
Company Profile 38
Part 5 Communication Activities 40
Part 6 Related Words and Expressions 43
Unit 3 Attending Trade Fairs
Part 1 Background Information 48
1. Benefits to Attend a Trade Fair 48
2. Tips for Attending a Trade Fair and Reception Etiquette 48
Part 2 Situational Conversations 49
Part 3 Listening and Speaking Activities 52
Part 4 Reading and Writing Activities 59
ⅠLetter of Invitation 59
ⅡE-Mail 63
Part 5 Communication Activities 64
Part 6 Related Words and Expressions 67
Unit 4Business Reception
Part 1 Background Information 72
Reception Etiquette 72
Part 2 Situational Conversations 74
Part 3 Listening and Speaking Activities 77
Part 4 Reading and Writing Activities 86
Ⅰ Banquet Speech 87
Ⅱ Telephone Message 89
Part 5 Communication Activities 91
Part 6 Related Words and Expressions 97
Unit 5 Business Travel
Part 1 Background Information 102
1. Travel Arrangements 102
2. Business Travel Etiquette 103
3. English for Broadcasting at the Airport and on the Flight 104
Part 2 Situational Conversations 105
Part 3 Listening and Speaking Activities 108
Part 4 Reading and Writing Activities 119
ⅠLetter of Thanks 119
ⅡSpeech of Thanks 122
Part 5 Communication Activities 122
Part 6 Related Words and Expressions 127
Unit 6Communicating with Clients
Part 1 Background Information 132
1. Customer Service 132
2. Etiquette for Phone Communication and Office Reception 132
3. Tips for Telephoning 133
Part 2 Situational Conversations 133
Part 3 Listening and Speaking Activities 138
Part 4 Reading and Writing Activities 143
Complaints and Settlements 143
Part 5 Communication Activities 152
Part 6 Related Words and Expressions 156
Appendix 1 公司部门名称 158
Appendix 2 职务职位名称 159
Appendix 3 产品介绍用语 162
Bibliography 参考文献 164
部分听力文字材料 165
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