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| 內容簡介： |
教材设计八个章节，包括商业伦理理论、商业伦理作用、商业伦理本质、生产商业伦理、营销商业伦理、消费商业伦理、员工管理商业伦理、跨文化管理商业伦理。每单元包含（1）微型导入案例；（2）正文；（3）单词与短语；（4）中外伦理案例；（5）练习；（6）练习答案；（7）参考文献。
本书可供商务英语专业、国际贸易专业、国际商务专业、工商管理专业、跨境电商专业、市场营销专业学生使用。
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| 關於作者： |
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刘白玉，三级教授、谈判专家、国际贸易专家、外国语学院原院长。从事国际贸易、国际市场营销及翻译18年，出访过英国、美国、加拿大等30多个国家。兼任中国国际贸易学会国际商务英语研究会副理事长、山东省商务英语专业委员会会长，中国跨境电商联盟理事长，省高水平应用型专业（商务英语）负责人，省一流专业（商务英语）负责人。18所大学特聘/客座教授。共在《中国翻译》、《中国科技翻译》、《上海翻译》等国内外期刊发表论文98篇，出版专著、译著43部，主编、总主编、改编教材30多部，主持课题16项，在国际、全国及省级学术会议做主旨发言23次。主讲《商务导论》《国际商务谈判》《国际贸易实务》《国际商务礼仪》《研究生英 语》等33门课，23次获得教学、科研奖励。
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| 目錄：
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Chapter 1 Outline of Business Ethics
Chapter 2 Theories for Business Ethics
Chapter 3 Production Ethics
Chapter 4 Marketing Ethics
Chapter 5 Consumer Ethics
Chapter 6 Employee Management Ethics
Chapter 7 Environmental Ethics
Chapter 8 Business Ethics in Cross-cultural Management
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| 內容試閱：
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Chapter 1 Outline of Business Ethics
Learning Objectives
1. Analyze ethical dilemmas.
2. Explain the role of businesses ethics.
3. Describe the basic nature of business ethics.
4. Evaluate the foundations of business ethics.
5. Differentiate between moral and non-moral standards and norms.
6. Identify types of stakeholders.
7. Brainstorm the relationship between business ethics and law.
8. Discuss the relationship between business ethics and corporate social responsibility
Mini-case
In 2015， the former owner of the Peanut Corporation of America[1]， Stewart Parnell， was sentenced to 28 years in prison when found guilty of multiple felony counts for conspiring to hide that his company’s products had salmonella contamination. Over a two-year period， nine
people died and 700 customers became seriously ill from consuming the company’s food. Under Parnell’s direction， Peanut Corporation executives falsified lab test results on their products， explicitly stating that the food was safe to eat.
Question
Are the actions taken by the owner of the Peanut Corporation ethical?
1. Definitions of Ethics
Ethics are the inner-guiding moral principles， values， and beliefs that control or influence a person’s behavior. People use ethics to analyze or interpret a situation and then decide what is the “right” or appropriate way to behave. At the same time， ethics also indicate what is inappropriate behavior and how a person should behave to avoid doing harm to another person. Ethical principles are guides to moral behavior. For example， in most societies lying， stealing， deceiving， and harming others are considered to be unethical and immoral. Honesty， keeping promises， helping others， and respecting the rights of others are considered to be ethically and morally desirable behavior. Such basic rules of behavior are essential for the preservation and continuation of organized life everywhere. Ethical ideas are present in all soc
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