新書推薦：
《
宋以前医籍考
》
售價：NT$
1430.0
《
华夏文库儒学书系：明代遗民：顾炎武、王夫之、黄宗羲
》
售價：NT$
118.0
《
中国书法之美：汉字美的历程
》
售價：NT$
585.0
《
葡萄酒与战争：法国人与纳粹的斗争(格致·格尔尼卡)
》
售價：NT$
341.0
《
2025年版 中华人民共和国药典（1~4部）
》
售價：NT$
18665.0
《
清华简《系年》综合研究（全二册）
》
售價：NT$
2574.0
《
微渺人生
》
售價：NT$
374.0
《
具身情绪：如何借助身体化解情绪困境
》
售價：NT$
490.0
|
| 內容簡介： |
|
本书采用项目教学思想，强调理论知识与技能操作的融合，任务体验以真实环境操作和案例分析为主，强化学生实践操作的能力，融“教、学、做”于一体。本书主要包含走近电子商务、互联网知识与工具、体验电子商务交易模式、电子商务安全及支付、网络营销、电子商务物流6 个项目，18 个任务。各个项目均穿插有案例分析、案例导入、想一想、知识拓展等课堂互动，课后设有项目小结、练习与自测、思政课堂。本书还配有电子课件和微课资源，请登录华信教育资源网免费下载。本书可作为职业院校电子商务类相关专业教学用书，也可作为电子商务行业从业人员的自学用书。
|
| 關於作者： |
|
任职以来，一直承担电子商务专业核心课程的教学工作。主讲课程有：《电子商务》、《物流配送》和《网上经营》等。多次在教学评估中获奖。
|
| 目錄：
|
|
项目1 走近电子商务·························································································（1）任务1.1 感知电子商务·······················································································（3）任务1.2 电子商务初探····················································································.（15）项目小结········································································································.（22）练习与自测·····································································································.（23）项目2 互联网知识与工具···············································································.（25）任务2.1 计算机和互联网基础知识·····································································.（27）任务2.2 常用计算机和互联网工具·····································································.（37）项目小结········································································································.（76）练习与自测·····································································································.（76）项目3 体验电子商务交易模式·······································································.（79）任务3.1 B2C 交易模式····················································································.（81）任务3.2 B2B 交易模式····················································································.（90）任务3.3 C2C 交易模式····················································································（102）任务3.4 O2O 交易模式····················································································（118）任务3.5 其他电子商务交易模式········································································（129）项目小结········································································································（139）练习与自测·····································································································（140）项目4 电子商务安全及支付···········································································（143）任务4.1 电子商务安全认证与法律法规·······························································（145）任务4.2 网上银行··························································································（157）任务4.3 电子支付方式····················································································（163）练习与自测·····································································································（172）项目5 网络营销·····························································································（173）任务5.1 网络营销概述····················································································（175）任务5.2 网络信息收集与发布···········································································（184）任务5.3 网络广告··························································································（194）项目小结········································································································（203）练习与自测·····································································································（203）项目6 电子商务物流······················································································（205）任务6.1 电子商务物流概述··············································································（207）任务6.2 物流包装··························································································（215）任务6.3 物流业务··························································································（221）项目小结········································································································（229）练习与自测·····································································································（229）
|
|
購物車/收銀台(0) | 在線留言板
| 付款方式
| 聯絡我們
| 運費計算
| 幫助中心 |
加入書簽
HOME
新書上架
