目录主编的话 XI研究论文VR商店中社会元素对消费者购物体验和品牌态度的影响—基于心理意象视角的研究/马文菊，朱家稷，王烨娣，张依梦，蒋玉石 1如何发布推送通知更有效？关于学习类App信息推送的研究/高思嘉，宋婷婷，张朋柱 22影响移动医疗App用户体验及行为的机制研究/周中允，杨艳丽，向宇婧，赵群 35在线健康知识社区中医生付费健康知识贡献动机研究：基于推-拉-锚定模型/刘璇，王凯 51赔笑还是卖惨？旅游在线投诉回复中的表情符号对游客宽恕的影响研究/朱张祥，杨可宁，许春晓，王晶 68从院线到流媒体：消费者的观影偏好与长尾效应分析/金悦，刘司舵 89随机供需云环境中应用提供商收益驱动的*优资源协同配置策略/白静，许建军，张龙昌 105游戏产品开发商的不同营销模式选择策略/王述，刘盾，聂佳佳 128制造商产品回收再制造对电商平台运营决策的影响/蒋昙飞，石纯来，郝娜，谢永平 149审稿专家 165China Journal of Information SystemsIssue 32CONTENTSEDITORS’ NOTES XIARTICLESThe Influence of Social Elements in VR Stores on Consumers’ Shopping Experience and Brand Attitude— A Mental Imagery Perspective/ MA Wenju，ZHU Jiaji，WANG Yedi，ZHANG Yimeng，JIANG Yushi 1How to Improve the Effectiveness of Push Notifications A Research of Pop-up Messages on Learning Applications/ GAO Sijia，SONG Tingting，ZHANG Pengzhu 22Factors Influencing Mobile Health App User Experience and Its Role on User Behavior/ZHOU Zhongyun，YANG Yanli，XIANG Yujing，ZHAO Qun 35Research on the Motivation of Doctors’ Paid Knowledge Contribution in Online Health Knowledge Community：Based on Push-pull-anchor Model/LIU Xuan，WANG Kai 51Smiling or Crying Effects of Emoticons on Tourist Forgiveness of Tourism Online Complaint Response/ZHU Zhangxiang，YANG Kening，XU Chunxiao，WANG Jing 68From Cinema to Streaming：Analysis of Consumer Viewing Preference and the Long Tail Effect/JIN Yue，LIU Siduo 89Optimal Resource Co-allocation Strategy Driven by Application Providers Revenue in Random Supply and Demand Cloud Environment/BAI Jing，XU Jianjun，ZHANG Longchang 105Different Marketing Model Selection Strategies for Game Product Developers/WANG Shu，LIU Dun，NIE Jiajia 128The Impact of Manufacturer Product Remanufacturing on E-commerce Platform Operation Strategy/JIANG Tanfei，SHI Chunlai，HAO Na，XIE Yongping 149PEER REVIEWERS 165
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