Unit 1 introduction
1.1 Overview of the Course1
1.2 Course Objectives2
1.3 Importance of Business English Writing3
1.3.1 Professionalism3
1.3.2 Efficiency3
1.3.3 Reputation3
1.3.4 Cross-Cultural Communication3
1.3.5 Career Advancement3
1.4 Distinctive Features of Business English Writing4
1.4.1 Formality and Precision4
1.4.2 Structured Format and Purpose-Driven Writing4
1.4.3 Conciseness and Clarity4
1.4.4 Tone Adaptability5
1.4.5 Cultural Sensitivity5
1.4.6 Focusing on Relationship Building5
1.4.7.Use of Persuasive Language5
1.4.8 Adaptability to Digital Platforms5
Unit 2 Writing Basics
2.1 Understanding the Writing Process11
2.1.1 Prewriting11
2.1.2 Drafting14
2.1.3 Revising15
2.1.4 Editing15
2.1.5 Proofreading15
2.2 Understanding the Writing Purpose16
2.2.1 Common Purposes for Business Writing16
2.2.2 The Audience for Business Writing17
2.2.3 Audience and Purpose Combinations18
2.2.4 Aligning Your Approach18
2.2.5 Tailoring for the Audience20
2.3Choosing the Right Tone and Style22
2.3.1 Formality vs.Informality22
2.3.2 Clarity and Simplicity 24
2.3.3 Audience Engagement25
2.3.4 Purpose-Driven Approach 26
Unit 3 Business Writing Skills
3.1 Spotlighting the Readers Benefits27
3.1.1 From Writer-Oriented to Reader-Oriented_——28
3.1.2 Enhancing Response and Action——————28
3.1.3 Adopting the ”You”View in Marketing————28
3.1.4 Avoiding Negative Connotations—————29
3.2 Expressing Positively30
3.2.1 The Shift to Positive Language——————-30
3.2.2 Emphasizing Solutions over Problems———-30
3.2.3 Learning from Negative Outcomes-———-31
3.2.4 Reframing Feedback———————-31
3.2.5 Encouraging Action—————————-31
3.2.6 Avoiding Negative Expressions————-32
3.2.7 The Role of Positive Words——————-32
3.3 Inclusive Language33
3.3.1 Overcoming Gender Bias_—————_33
3.3.2 Neutralizing Job Titles_————_34
3.3.3 Addressing Age Bias—————-34
3.3.4 Eliminating Racial and Ethnic Bias_—————35
3.3.5 Disability Awareness———————-35
3.3.6 Using Inclusive Terms for Humanity————-35
3.4 Conversational but Professional Language36
3.4.1 The Spectrum of Business Writing-————36
3.4.2 Avoiding Extremes——————-36
3.4.3 Using Modern Expressions—————-37
3.4.4 Avoiding Technical Jargon and Big Words-———37
3.4.5 Choosing the Right Levels of Diction————-37
3.4.6 Practical Tips for Conversational Professionalism-38
3.5 Emphatic Devices in Business Writing43
3.5.1 Emphasis Through Mechanics_—————43
3.5.2 Emphasis Through Style_—————-44
3.6 De-emphatic Devices in Business Writing47
3.6.1 Using General Rather than Specific Wording——47
3.6.2 Burying the idea in the Middle of a Sentence—-47
3.6.3 Placing the idea in a Dependent Clause Connected to an Independent Clause Containing a Positive idea_48
Unit 4 Business Writing Strategies
4.1 Organizing Your Writing49
4.1.1 Why ls Organization Important ————50
4.1.2 Methods of Organization————-50
4.2CraftingaStrong Thesis Statement58
4.2.1 Understanding the Components of a Thesis Statement58
4.2.2 How to Craft an Effective Thesis Statement_——60
4.3 Using Visual Aids62
4.3.1 Importance of Visual Elements in Business Writing_62
4.3.2 Types of Diagrams in Business Contexts———65
4.3.3 Creating Clear and Effective Diagrams_——73
4.3.4 Integrating Diagrams with Text-————-75
4.3.5 Writing for the Diagrams-—————77
4.4 Using Bullet Points and Lists86
4.4.1 Reasons for Using Bullet Points and Lists——87
4.4.2 Crafting Effective Bullet Points_———_89
Unit 5 Business Vocabulary and Expressions
5.1 Business Vocabulary101
5.1.1 Categories of Business Vocabulary———103
5.1.2 Origins of Business Terms.——————109
5.2 Idiomatic Expressions 13
5.2.1 Literal vs.Figurative Meanings of Idiomatic Expressions—————————115
5.2.2 Cultural Nuances of Idiomatic Expressions-—115
5.2.3 Types of Business Idioms_——————116
5.2.4 Using Idiomatic Expressions in Business Writing-117
5.3 Phrases for Different Business Situations118
5.3.1 Meetings and Presentations_———118
5.3.2 E-mail Correspondence—————119
53.3 Negotiations and Agreements————120
5.3.4 Networking and Social Events————120
Unit 6 Business Writing Formats
6.1 Writing Business E-mails 123
6.1.1 Types of Business E-mails.————124
6.1.2 Understanding the Structure of Business E-mails_125
6.1.3 Tone and Language-—————128
6.1.4 Professional E-mail Etiquette————134
6.2Writing Business Letters141
6.2.1 Common Types of Business Letters and Their Purposes_————————139
6.2.2 Understanding the Structure—————141
6.2.3 Tone and Language-————————143
6.2.4 Addressing Concerns————————143
6.2.5 Tailoring for Different Scenarios———.147
6.3Writing Memos151
6.3.1 Understanding the Purpose————.151
6.3.2 Structuring Your Memo-——————151
6.3.3 Tone and Language————————153
6.3.4 Visual Elements——————————154
6.4WritingBusiness Reports155
6.4.1 Common Types of Business Reports and Their Purposes———————.155
6.4.2 Understanding the Purpose—————.157
6.4.3 Structuring Your Report.———————158
6.4.4 Tone and Language————————160
6.4.5 Visual Elements—————————160
6.5 Writing Proposals163
6.5.1 Understanding the Purpose_———.164
6.5.2 Structuring Your Proposal——————167
6.5.3 Tone and Language————————170
6.5.4 Visual Elements—————————170
Unit 7 Special Topics
7.1 Writing for Job Hunting175
7.1.1 Resumé Writing-———————175
7.1.2 Cover Letter Writing—————————194
7.2 Writing for Social Media210
7.2.1 Understanding Social Media Platforms——.210
7.2.2 Developing a Voice and Tone-———.211
7.2.3 Creating Engaging Content_———216
7.2.4 Tailoring Content to Platforms_——.219
7.2.5 Utilizing User-Generated Content_——.221
7.2.6 Responding to Comments and Messages——.222
7.3 Writing for Public Relations223
7.3.1 The Role of Public Relations————224
7.3.2 Tailoring Messages—————226
7.3.3 Crafting Press Releases-————227
7.3.4 Managing Crises-——————229
7.4 Writing for Marketing235
7.4.1 Understanding Your Audience-—————.236
7.4.2 Crafting Compelling Headlines.—————.237
7.4.3 Building Persuasive Copy———————240
7.4.4 Crafting Effective Calls to Action———.243
7.4.5 Creating Visual Impact-——————246
7.4.6 Utilizing Storytelling———————-249
7.4.7 Maximizing Digital Platforms_———254
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