第 1 章 国际商务视角下的企业跨国经营 1.1 小米公司的全球化战略选择 .........................................................................................1 1.2 美国通用电气的多元化与归核化经营 ........................................................................3 1.3 无印良品的品牌创新策略 .............................................................................................5 1.4 阿里巴巴集团与华特迪士尼公司战略合作 ...............................................................7 1.5 中石油进入哈萨克斯坦跨国经营的发展模式 ...........................................................9 1.6 宁德时代的海外布局 ...................................................................................................12 1.7 野村东方国际证券在华文化建设实践 .....................................................................16 第 2 章 国际金融视角下的企业跨国经营 2.1 海尔集团汇率风险管理 ......................................................................................................18 2.2 花旗银行在华投资业务分析 .............................................................................................21 2.3 跨国公司跨境资金池业务 .................................................................................................23 2.4 华为跨国经营的融资结构分析 .........................................................................................25 2.5 互联网金融企业跨国投资风险分析 ................................................................................28 第 3 章 国际新形势视角下的企业跨国经营 3.1 数字跨国公司谷歌的监管 .................................................................................................32 3.2 数字跨国公司亚马逊与阿里巴巴经营对比分析 ..........................................................34 3.3 跨国公司与全球价值链 .....................................................................................................36 3.4 “一带一路”倡议下中国建筑行业的跨国发展分析 ......................................................39 3.5 SHEIN 的 ESG 理念与全球扩张之路 ................................................................................42 3.6 半导体科技企业的跨国收购之路 ......................................................................................45 第 4 章 国际社会组织视角下的企业跨国经营 4.1 微软收购动视暴雪的反垄断调查分析 .............................................................................49 4.2 跨国企业的国际供应链安全及其规制 .............................................................................52 4.3 数字化背景下社交媒体软件出海的合规性调查分析 ...................................................55 Contents Chapter 1 International Business Strategy of Multinational Corporations 1.1 Xiaomi’s Strategic Choice of Globalization..............................................................60 1.2 General Electric Strategy for Global Market............................................................63 1.3 MUJI’s Brand Innovation Strategy...........................................................................65 1.4 Strategic Partnership between Alibaba and Walt Disney........................................67 1.5 CNPC’s Entry into Kazakhstan’s Market................................................................69 1.6 Overseas Layout of Ningde Times..........................................................................72 1.7 Nomura Orient Culture Building Practices in China................................................77 Chapter 2 International Finance Perspective of Multinational Corporations 2.1 Haier Group Exchange Risk Management..............................................................81 2.2 Analysis of Citibank’s Investment Business in China..............................................85 2.3 Cross-border Funds Pool by Transnational Corporations.......................................88 2.4 Analysis of Huawei’s Financing Structure...............................................................90 2.5 Investment Risk Analysis for Internet Finance Companies.....................................93 Chapter 3 New International Situation of Multinational Corporations 3.1 Digital Multinational Regulation—Google.................................................................99 3.2 Comparative Analysis of Amazon and Alibaba......................................................102 3.3 TNCs and Global Value Chains.............................................................................104 3.4 Analysis on China’s Construction Industry under the “Belt and Road” Initiative....108 3.5 SHEIN’s ESG Philosophy and Global Expansion...................................................112 3.6 Cross-border Acquisitions Path of Semiconductor Technology Companies..........116 Chapter 4 International Organizations Management of Multinational Corporations 4.1 Antitrust Investigation of Microsoft’s Acquisition of Blizzard....................................121 4.2 International Supply Chain Security and Regulation of Multinational Enterprises....125 4.3 Compliance Survey Analysis of Social Media Software .........................................129
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