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| 內容簡介： |
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本书是首部系统探讨5G技术与国际传播深度融合的专著，由中央广播电视总台北美总站原负责人、CGTN筹建者江和平领衔撰写，是中宣部文化名家暨“四个一批”人才工程的重要成果。全书以5G技术为脉络，深入剖析了其在互联网结构、传媒生态、新闻生产与国际传播等多维度引发的根本性变革。作者指出，5G不仅重塑了信息传播的速率与形态，更推动传播方式向平台化、视频化、智能化与互动化转型，显著增强了受众的“现场感”与“沉浸感”，使国际传播从单向传递走向双向共情。全书共分八章，除了前六章对5G理论体系与国际传播机制进行了全面阐述之外，本书尤为注重实践经验的提炼与转化。最后两章聚焦“5G引领下的中国机遇”与“国际传播经典案例解析”，结合CGTN及中央广播电视总台北美总站的一线实战，深度剖析了我国如何在5G语境下实现传播新突破。这些内容不仅展现了新技术在提升传播效能、构建国家形象方面的实际路径，也为中国在国际舆论场实现“弯道超车”提供了可复用的策略与方法。作为一部融理论前瞻性与实操指导性于一体的力作，本书特别适合媒体从业者、国际传播研究者与政策制定者阅读。它不仅系统构建了5G时代国际传播的理论框架，更以真实案例与亲身经验，让国际传播“插上科技的翅膀”，成为讲好中国故事、传递中国声音的有力工具。
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| 關於作者： |
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江和平，高级编辑，中宣部国际传播“四个一批”人才，中宣部重点人才专家库成员。1987年毕业于上海外国语大学，获英语和国际新闻双学士学位；1997年获英国卡迪夫大学新闻学硕士学位。1987年加入中央电视台，历任央视新闻中心新闻编辑部副主任、海外中心外语新闻部主任、英语频道副总监、海外中心副主任兼英语频道总监、体育中心主任（体育频道总监）、新闻中心副主任兼外语频道总监、总台环球英语节目中心召集人、总台北美总站负责人（传媒在线公司总经理）。2000年组织创办央视英语频道（CCTV-9）；2004年领导创办央视西法语频道（CCTV-E&F）；2008年组织转播报道北京奥运会；2009年领导创办中国网络电视体育台（SPORTS.CNTV.CN）；2013年领导创办央视体育赛事频道（CCTV-5+）；2016年组织创办中国国际电视台（CGTN）；2019年领导创建总台北美总站。在国际传播领域，策划并组织实施了两个经典案例：一是CGTN主持人刘欣与美国福克斯电视台主持人翠西约辩，实现了国际传播历史性突破；二是在华盛顿首都体育馆举办《迎冬奥 一起向未来》媒体行动，取得巨大成功，为国际传播和公众外交开辟了新路径。获奖作品包括：涉疆专题片《中国新疆 反恐前沿》获2019年度“中国新闻奖”一等奖；《美不行待客之道 中方严正回应》获2021年度“中国新闻奖”消息类一等奖。《美暴力执法导致黑人男子死亡抗议示威不停局势紧张》获2019-2020年度中国广播电视节目大奖。《迎冬奥 一起向未来》获总台国际传播融合报道一等奖。
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| 目錄：
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第一章 基于 5G 的互联网变革······························································ 001引 言································································································· 001第一节 5G 的发展··········································································· 002第二节 互联网变革：智能化·························································· 013第三节 互联网变革：元宇宙·························································· 022第二章 5G 驱动下的传媒生态变革······················································· 036引 言································································································· 036第一节 智能媒体融合····································································· 037第二节 技术重塑传媒行业····························································· 051第三节 用户个性化应用的丰富可能············································· 069第三章 全球融合传播生态中的 5G 消息新媒体应用·························· 088引 言································································································· 088第一节 5G 消息融入行业社会数智化发展新时代······················· 089第二节 海外 RCS 商用市场与行业生态持续发展······················· 097第三节 5G 消息的技术特征及能力优势······································· 106第四节 5G 消息新媒体实践中的场景传播与应用创新··············· 114第五节 5G 消息赋能传播生态融合创新的思考与路径··············· 123第四章 5G 背景下的新闻生产创新······················································· 132引 言································································································· 132第一节 技术涌流：赋能内容生产新活力······································ 134第二节 人工智能：提升新闻生产创造力······································ 153第三节 元宇宙：新闻升维式呈现·················································· 163第四节 新闻生产的未来图景························································· 178第五章 5G 场景下的国际传播······························································· 193引 言································································································· 193第一节 平台化的新闻发布和传播秩序重塑——以 TikTok 为例························ 194第二节 智能化的内容实现和新闻场景重构································· 208第六章 人工智能赋能国际传播内容生产············································· 214引 言································································································· 214第一节 人工智能驱动的新闻生产范式与理念转型····················· 216第二节 人工智能与新闻业的未来················································· 224第三节 电信基础设施转型：卫星互联网的应用与革新·············· 229第四节 AIGC 背景下的国际传播·················································· 236第五节 人工智能助力的国际传播叙事与话语转向····················· 239第六节 智媒时代的国际传播：全球中国视域下的“数智华流”范式建构························ 245第七节 人机共生：智媒时代人与技术的新生态·························· 249第七章 5G 引领下的中国机遇（以 CGTN 为例）································ 251引 言································································································· 251第一节 “生态”传播与环“球”传播··········································· 252第二节 “五到”工作法、“六种思维”和“七大关系”··············· 271第三节 他山之石：5G 时代的美国舆论战和认知战···················· 280第八章 四个案例对国际传播的启示····················································· 288引 言································································································· 288第一节 案例 1 ：中美主播跨洋对话·············································· 289第二节 案例 2 ：“迎冬奥 一起向未来”媒体行动···················· 296第三节 案例 3 ：“全球行动倡议”·················································· 303第四节 案例 4 ：《美术经典中的党史》英文系列短视频············ 311参考文献····································································································· 315后 记········································································································· 320
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